How to effectively sell Google Ads services?

Hello fellow Ads enthusiasts ;),

I'm currently in the process of starting my own agency. I come from a background in graphic design (a true passion of mine) and have been diving into Google Ads to expand my services.

My goal is to help clients from step one: branding, websites/landing pages, running ads, and providing aftercare and management.

After completing several courses, I've realized one crucial piece is missing from them all: How do you effectively sell Google Ads services? How do you identify actionable points for clients without diving into their accounts for an audit beforehand?

I’d truly appreciate any guidance on this aspect! Your help would mean the world to me.

Oh, and starting January, I’ll be working with two clients on a no-cure-no-pay basis (friends with businesses).

Thanks in advance for any advice or tips! If you need more info just ask me!

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