Does anybody use tROAS for Leadgen Accounts

Hey everybody, I was wondering if anybody uses a value based conversion strategy for leadgen. So lets say I upload offline conversions with leads who have purchased and give google the order value as conversion value. I then select a conversion value for all engaged leads (so basically conversion rate x avg. order value) and maybe even a value for leads that downloaded a leadmagnet.

Can anyone share his experience with that bidding strategy? Does it outperform long term the classic tCPA bidding strategy?

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