Audience Signals
Is there a good way to determine if a change to an audience signal impacted performance. I am taking over some new campaigns an they are seeing an uptick in performance the last 3 weeks or so. They did update some audience signals and they are wanting to know if there is a way to pin point it was the audience change in the PMax campaigns that is contributing to the uptick.
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Julie Hennessy
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Audience Signals
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