Ads Account With Many Years Of History

Austin & Luke - Would you create a brand new Ads account and start over?

I'm working with an Ads account that has many many years of history. I feel it might have "bad data" from the past, but can't really tell or know if that is the case. Does Google place account history metrics on all new campaigns, or is each new campaign a blank slate? My intuition is to create a brand new account for peace of mind.

Any insights or recommendations from working with thousands of accounts?

Great videos! Thank you!

Jeremy

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