When I opened this community on November 25th, I didn’t have a big launch plan. I had one very specific goal: Solve one problem for one group of people. That problem was simple… “What online business should I start?” Fast forward to today (January 10th): • 155 members • 37.7% About Page conversion rate • Grown mostly through YouTube and email • This group is the lead magnet • This group is the email list No funnels. No daily posting hamster wheel. Just one public Skool community built around one clear problem. Here’s why I’m sharing this… A lot of people in here have told me they’re not ready for Mindset Skool yet, and that’s completely fine. There’s no rush and no pressure. But I am curious about something. Would it be helpful to you to see exactly how I used a public Skool community like this as: • A lead magnet • A way to gather the right people • A place to validate ideas before building products • An audience you actually own • A clean path to eventually flipping paid (when it makes sense) This post is me doing what I teach. I have an idea. I’m validating it before building anything. If there’s interest, I’ll put something together that goes deeper on the mechanics, decisions, and mistakes... likely as a small paid resource inside the classroom or a paid tier. If you’re already in Mindset Skool, you already have access to this stuff. This would be for people who want to go deeper without jumping there yet. So let me ask you directly… Would you want to learn how to use a public Skool community as a lead magnet to validate ideas and build an audience? Leave your vote below ⬇️

One of the biggest mistakes I made early on was building things nobody asked for. Full courses. Lead magnets. Digital products. Sound like you yet? All created in isolation. All launched with hope, and most of them quietly failed. So when I had the idea for what eventually became Mindset Skool, I refused to repeat that mistake. Instead of building the community first… I validated the idea before it existed. Here’s exactly what I did and how you can do the same thing. 𝐓𝐡𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐤𝐨𝐨𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈 𝐔𝐬𝐞𝐝 Before Mindset Skool ever opened its doors, I used two things only: • A waitlist • Low-budget Facebook ads That's it, nothing was built. Just a clear idea and a simple test. The goal wasn’t to “launch” anything. The goal was to answer one question: Do real people actually want this and will they pay for it? 𝐒𝐭𝐞𝐩 𝟏: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐖𝐚𝐢𝐭𝐥𝐢𝐬𝐭 (𝐍𝐨𝐭 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) I built a basic landing page that said, in plain English: “I’m thinking about building a Skool community around this problem. Before I open it, I want to make sure people actually want it.” If someone resonated, they joined the waitlist. No commitment, zero pressure, just raising their hand saying "I'm interested". 𝐒𝐭𝐞𝐩 𝟐: 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐖𝐢𝐭𝐡 𝐒𝐢𝐦𝐩𝐥𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 I ran a single ad that I shot on my phone in my house. Zero production. Budget: $6 per day. The ad didn’t pitch a product. It described the problem: Overthinking. Imposter syndrome. Fear of charging. Getting stuck before you ever start. If someone related, they joined the waitlist. That’s validation. 𝐒𝐭𝐞𝐩 𝟑: 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 This part matters more than people realize. Once people joined the waitlist, I asked them: “What’s your number one roadblock right now?” Their answers became: • The content • The positioning • The first course • The promise of the community I didn’t guess. They told me. I listened. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐍𝐞𝐱𝐭 When I finally opened Mindset Skool… Not everyone from the waitlist joined. That’s normal. But enough people did to prove the idea was real.

Once you've picked your online business we want to make sure it’s actually worth building. Most people skip this step. That’s why they end up wasting months creating something nobody asked for. Not happening here. Here’s the simple validation process I teach all my clients. No funnels. No landing pages. No tech and absolutely NO overthinking. We get real data from real people. STEP 1 - Get your idea into one simple sentence If you can’t say your idea clearly, nobody else can either. Use this: “I help [specific person] fix [specific problem].” Example: “I help tired moms simplify dinner with 10-minute meal systems.” Keep it boringly clear. STEP 2 - Talk to real humans (yes… actual conversations) You’re not pitching. You're not selling. You're checking for demand. Send this message to 10–20 people who either ARE your niche or know someone who is: “Hey! I’m working on something to help people who struggle with ____. Is that something you deal with? Or know someone who does?” That’s it. Light. Easy. Human. STEP 3 - Ask these 4 questions Let them talk. Let them use their own words. This is where you discover everything. Here are the only questions you need: 1. Do you struggle with this? 2. How big of a problem is this for you? 3. What have you already tried that didn’t work? 4. If someone gave you a simple step-by-step to fix it, would you want it? If they say yes, and they clearly feel the pain…that’s validation. STEP 4 - Look for 3-5 “YES” responses That’s all you need. If 3–5 people: - confirm the problem - talk about it in detail - want a solution The idea is valid and you can move forward. You don’t need 100 calls. You don’t need surveys. You don’t need a website. You don’t need perfection. You just need signal. STEP 5 - Move to the outline stage Once your idea is validated, you’re ready for two things: - Creating a simple outline - Building your first version (PDF, guide, mini-training, whatever fits your skills)