Once you've picked your online business we want to make sure it’s actually worth building.
Most people skip this step. That’s why they end up wasting months creating something nobody asked for. Not happening here. Here’s the simple validation process I teach all my clients.
No funnels.
No landing pages.
No tech and absolutely NO overthinking.
We get real data from real people.
STEP 1 - Get your idea into one simple sentence
If you can’t say your idea clearly, nobody else can either.
Use this:
“I help [specific person] fix [specific problem].”
Example: “I help tired moms simplify dinner with 10-minute meal systems.”
Keep it boringly clear.
STEP 2 - Talk to real humans (yes… actual conversations)
You’re not pitching.
You're not selling.
You're checking for demand.
Send this message to 10–20 people who either ARE your niche or know someone who is:
“Hey! I’m working on something to help people who struggle with ____. Is that something you deal with? Or know someone who does?”
That’s it. Light. Easy. Human.
STEP 3 - Ask these 4 questions
Let them talk.
Let them use their own words.
This is where you discover everything.
Here are the only questions you need:
- Do you struggle with this?
- How big of a problem is this for you?
- What have you already tried that didn’t work?
- If someone gave you a simple step-by-step to fix it, would you want it?
If they say yes, and they clearly feel the pain…that’s validation.
STEP 4 - Look for 3-5 “YES” responses
That’s all you need.
If 3–5 people:
- confirm the problem
- talk about it in detail
- want a solution
The idea is valid and you can move forward.
You don’t need 100 calls.
You don’t need a website.
You don’t need perfection.
You just need signal.
STEP 5 - Move to the outline stage
Once your idea is validated, you’re ready for two things:
- Creating a simple outline
- Building your first version (PDF, guide, mini-training, whatever fits your skills)
We’ll cover that in upcoming posts. For now, stay focused on validation.
Your turn:
Comment below with either:
1️⃣ “VALIDATED” - if you already ran these steps
2️⃣ “VALIDATING NOW” - if you’re starting today
Or… if you want help running through your idea, drop it in the comments and I’ll take a look.
No more guessing.
We’re building real businesses here.
P.S. This works if you actually do it. It doesn't work if you stay in your head and worry about what others think. They don't care, trust me. You're the only one who cares.