Email Marketing - Are you doing this? · Pet Photographers Collective

Email Marketing - Are you doing this?

Are you building up your email list and if so are you sending out regular emails to your email list?

I was very slack with this up until last year. This year I have up my game in my email marketing and sending my emails around every 2 weeks. I also have reached out to my past clients via email individually at times to invite them to projects I have going on and have gotten great repeat clients and large sale from it.

Some of the emails that I got bookings from were not long at all.

If you're not emailing your list regularly, what is the reason to stop you from doing this?

What I hear are: I don't want to be spammy, I don't know what to write, they get too many emails already. Well yes they do get lots of emails already which is why you need to keep sending them emails so it gets noticed and that you're top of mind. Just because they didn't read or reply doesn't mean that they haven't seen it. They'll see your name and it keeps your name top of mind when they are ready to book.

For example, I had sent out an email earlier this year with just 2 lines.

@Jo Lyons

did this too as we are in the same email marketing membership. Just from that email I got a reply from a couple past clients, started a conversation and I booked them in to my book project and made $4k sales from each of these.

Let me know below your thoughts on email marketing!

Yes, I'm emailing my list regularly weekly or fortnightly

Yes, I'm emailing my list monthly

I only send emails sporadically

No, I'm not sending out any emails

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