After 3.5 years without a system, I switched to paid ads + automated follow-ups. Now messages roll in daily, consults stay steady, and I work 3–4 days a week—consistently.

I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Still posting daily and waiting on referrals? In this video, I break down exactly how I use Facebook ads for PMU studios to book 15+ new clients per month—without hiring an agency or guessing in Ads Manager. You’ll see the real PMU marketing system behind my business: - The myths that keep permanent makeup artists stuck - The simple ad strategy that grew my permanent makeup business from $3k to $10k+ months - The one offer that makes strangers trust you enough to book at full price If you’ve been wondering how to get more PMU clients on autopilot—using ads that feel natural and aligned with your brand—this is your roadmap. I’ll show you the exact talking-head videos I use, my exact offers, and why speed-to-reply matters more than “perfect” content.