I would say ad copy like the caption of what to put in the ad is where I am stuck at. Unless it’s in the course I might’ve missed it 😅

Bookings

for daily value I prefer video format💖 quick updates or things like that text is written posts are fine.

How does this work? All we do is edit with our own pictures/videos in CapCut?

Hi everyone! My journey with PMU started in 2017. I quickly scaled organically through word of mouth and putting myself out there in Facebook groups, social media, etc. I was working a job full time and renting a bed from wherever I could on Sundays taking 3-4 clients from 8am-8pm. By 2020 I was furloughed from my job and went full time in PMU and I got my own small salon suite. I was fully booked 2-3 months in advance and training students as well, 2022 I scaled and opened a larger salon/academy with a team, 2023-2024 my team quit because growing organically became harder it was difficult for me to get them clients (they didn’t want to put in any effort to get their own clients) while taking my own clients and training students. Throughout the course of that time my bookings slowed down as well. At the beginning of this year I scaled down from a 1500 sqft salon to a 900sqft salon that I share with a friend who does esthetics. I no longer have a team, just apprentices, a few girls that rent from me, and I still train students and take clients but due to organic growth being difficult now my main struggle is getting new clients. My books right now are just existing client touch ups or students with huge gaps where I am missing new clients which is eating away at my profits considering I charge $500-$600 for new brows or lips. One big goal I want to hit before the year ends is to fill my books up and be fully booked 2-3 months in advance like I use to be. I want to see if ads really work. I’ve tried a little in the past but didn’t see results. Now after going through the course in this community I think my creatives were not good enough or maybe I was selecting the wrong audience targets? I’m not sure but im excited to find out if ads will work for me now after putting what I’ve learned so far to work. I just need to set up my creatives and get the ads set up.

@Isabelle Marrone Thank you! Yes I am excited to see everyone else’s story and connect with more like minded pmu babes. I am not sure what the exact cause of my organic growth slowing down was but I know my instagram views are not the same as they were before. In 2020-2022 I was getting 9k+ views on my content without ads or boosting. Now I am lucky if I get past 400 views. Honestly now I feel meta pushes accounts with the blue check mark or ads more. I took the Sheila Bella course and learned what I needed to grow organically and build a team but I am much happier working and taking clients on my own. Having a team was too stressful making sure they were booked caused me to lose focus on my own bookings and I genuinely love taking clients and doing services. My insta is eternalalchemy.pmu 🥰