The day I gave up on my PMU business (and what happened 6 months later)
Exactly 7 months ago, I was sitting at a car sales desk, staring at a screen that had nothing to do with brows, lips, or beauty. I had just taken a full-time job.I had quietly given up on the permanent makeup business I’d spent 3 years building. I told myself: “I’m not trying anymore. I’ll just take clients on the weekends if they pop up.” (I rented a bed in a day spa and paid per client) I wasn’t booking consistently. I was always stressed. And I truly believed: - The market was too saturated - Getting consistent clients isn't going to happen at this point - Maybe this just wasn’t for me after all I couldn’t crack the code on how to fill my books I felt blindsided by marketing companies.I felt lied to about “just post consistently and grow organically.” I was questioning everything: “Am I even good enough?”“Did I just waste all this money?”“Will I ever actually ‘make it’ or is this just a cute hobby?” Meanwhile…I had invested thousands into trainings, my studio, my machine, pigments, and cute furniture. What was supposed to be my dream started to feel like a very expensive, silly idea. So if you’re reading this and wondering: “Okay, but how are you going to give me marketing advice?” Here’s why 👇 Fast forward just six months from that car sales desk… I am now living the exact life I was trying to build all along: - I’m a full-time permanent makeup artist - I make a full-time income working 3 days a week - I consistently take on 5 new clients every week (and have the power to increase this when I want to) - And now, I spend my other 3 days coaching PMU artists on how to do the same And the wildest part? It didn’t happen because I got lucky. It happened because I finally stopped guessing, stopped “hoping” Instagram would magically work, and started using a simple, repeatable system to: ✅ Get in front of the right women ✅ Turn strangers into booked consultations ✅ Turn consultations into high-paying, dream clients Learning the BASICS of paid advertising did that much for me...