When generating leads for U-Visa and VAWA cases, what is the safest and most effective method to collect sensitive immigrant information without causing fear or distrust? Specifically, do you recommend using Messenger, instant forms, or pixel tracking for lead capture? How do you ensure prospects feel secure and confident enough to complete their information without worrying about ICE or other authorities?

Hi, I'm Jane, would like to hear the thought and advice from paid ads experts here. Appreciate if someone could share with me some tips to start ads from a totally new ads account without any historical algo learning, how to drive qualified leads fast from new ads account. I noticed Andromeda affected this a lot from Oct onwards. Appreciate and thanks~

I am Rodolfo Beltran and I am one of the creators of Café Soñé

If you’re new, breathe. You don’t need 20 tutorials—just one tiny win. This week’s 30-minute challenge: Pick one product + one clear promise. Choose one KPI: CTR (link) or Add-to-Cart—nothing else. Build one ad: Creative: a simple photo of the product in use. Copy (fill-in): Problem → Promise → Proof → CTA “Tired of ___? Try ___—gets ___ in __ days. Trusted by ___. Get yours today.” Launch settings (simple): Broad audience, 1–2 ad sets 1–2 creatives per ad set Daily budget you’re comfortable losing while learning How to read results (24–72 hrs): Low CTR? Fix hook/image. Clicks but no ATC? Fix landing page clarity (headline + benefit + button). ATC but no purchase? Test price/offer or trust signals. 👉 Post your ad screenshot + KPI below. I’ll give feedback. Let’s build momentum together.

If you're looking to improve ad relevancy and skyrocket your click-through rates (CTR), tapping into Robert Cialdini’s six principles of persuasion is a game-changer. Here's why they work — and how you can apply them to your copywriting strategy. 🖊️📈 1️⃣ Reciprocity – Give First, Get Later People feel compelled to return favors. 🎁 ✅ Offer a free guide, discount, or valuable tip upfront. Example: "Download our FREE water damage guide to protect your home today!" 2️⃣ Commitment & Consistency – Build Trust Step by Step Once people take a small action, they’re more likely to continue. 🔄 ✅ Encourage low-barrier engagement like "Sign up for tips" or "Take this 2-question quiz." Small steps lead to big conversions. 3️⃣ Social Proof – Leverage the Power of the Crowd People follow the crowd when unsure. 👥 ✅ Showcase customer reviews, star ratings, or statements like "Trusted by over 10,000 homeowners." 4️⃣ Authority – Position Yourself as the Expert We trust credible experts. 🎓 ✅ Highlight your years of experience, certifications, or media features to establish authority. Example: "As seen on ______ TV SHOW!" 5️⃣ Liking – People Buy from People They Like Relatable and personable brands win hearts. ❤️ ✅ Use conversational language, engaging visuals, and brand stories to connect with your audience. Example: "We’re homeowners too — that’s why we care about doing things right the first time." 6️⃣ Scarcity – Create Urgency Limited supply = higher demand. ⏳ ✅ Use phrases like "Only 5 spots left!", "Offer ends soon!", or "Limited stock available!" to drive fast action. By weaving these principles into your ads, you’re speaking directly to your audience’s psychology — making your messaging more relevant, compelling, and impossible to ignore. 🚨🔥