Custom Metric: Video Hook
Have you guys created the custom metric "Video Hook" basically it tells you what percentage of people watched the first 3 seconds of your ad.
Typically I have seen 30-40% to be a pretty solid video hook for an ad.
Every account is different, but thats the benchmark i've determined based on experience. So if your getting lower than 30% I would say theres room for improvement.
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Sergio Felix
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Custom Metric: Video Hook
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