Have you guys created the custom metric "Video Hook" basically it tells you what percentage of people watched the first 3 seconds of your ad. Typically I have seen 30-40% to be a pretty solid video hook for an ad. Every account is different, but thats the benchmark i've determined based on experience. So if your getting lower than 30% I would say theres room for improvement.

Hi my name is Rodolfo and I have an ecommerce store that sells Mexican coffee. I am ready to run my first ad campaign in the next couple of weeks

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If you get an account that has existing data, take the time to review the data they have even if it was bad data. All data is good data. Take a look at the costs. How much was the CPM (this is more important in a conversion campaign), What was the CTR? (Can tell if the ad was good enough to be clicked on), Did anybody add to cart? If there was a video, what was the hook rate?