yyou can start with a messenger campaign and start having conversations with people through there to get an idea of their situation. What’s the goal?

Hi Jane, since its a brand new ad account, it does require some data to get better results over time. However, the best way to get qualified leads would be to have a lead magnet that qualifies them with questions. You can also try a lead gen campaign that qualifies them through questions too. When it comes to the targeting, its good to start broad and focus more on the messaging and creative. Meta's Ai will read the messaging and target based on the context of the creative.