I run META ads in a niche that recently became a special ads category. While others struggled, my clients kept winning because I never relied on targeting. I used systems to pre-qualify leads and focused on making creatives that truly resonated.
Funny enough, I did it this way only because targeting confused me in the beginning and my background in organic social made me lean into structuring my ads this way. (Seemed to be a blessing in disguise) Please Like this post so I can unlock level two.