Scaling 1st Sales Team & Refining Go-to-market Strategy W/ Leon Klepfish

Join me for a captivating discussion where seasoned developer Leon Klepfish takes on a new challenge as the head of marketing at his software company. After years of focusing on development, Leon steps into the expansive world of B2B marketing, eager to systematize growth and explore effective customer success strategies.

Throughout this discussion, Leon seeks expert advice on navigating the complexities of marketing channels, SDR strategies, CRM tools, and customer engagement methods. Dive into detailed talks about the nuances of sales automation versus marketing automation and the critical role of defining clear sales processes and cadences.

Gain insights on leveraging AI for email outreach, understand the significance of integrating sales tools, and discover the importance of a nuanced CRM system to manage and convert leads efficiently. Whether you're a startup founder, a marketer, or anyone interested in scaling a business systematically, this discussion offers invaluable insights into setting up a robust growth strategy from scratch. Tune in to hear expert advice peppered with real-world applications and strategic musings on the art and science of B2B marketing with Leon Klepfish!

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