Hi guys I'm Ana, small intro on me. I'm in Milan, Italy. Mom of 3, 4 (if you count the dog), atm no time to do anything else besides studying and work. Have been working for someone else (exhibition organizer) for the past 10yrs and started Clay journey to solve my own problems. Now looking into getting clients for myself and getting out of there (internal politics are draining the life out of me). Currently doing the Clay Bootcamp, and working on getting CRM certified. Here thanks to @Benjamin Reed who found me in Clay Caffè. 😀

I thought I was building a business. But really, I was just chasing clients. It wasn’t scalable. It wasn’t clear. And if I didn’t fix it, It wasn’t going to survive. That moment forced me to rebuild everything My offer, my positioning, My understanding of what it actually takes to grow something real. This video is the story of that rebuild. From “make money online” kid → to learning how to think, build, and operate like a professional. We talked: • Why most offers fail before they even start • What it actually means to build something scalable • The advice that changed how I see business forever If you’re in that stage where you know your idea works But it still feels too manual, too unclear, too heavy this one might hit home, fellas shout out @Alex Hormozi and @Benjamin Reed