Clay coined the term “GTM Engineer.” I think the market just outgrew it. GTM Engineering was the right idea at the right time. It professionalized outbound and modern GTM. It created a whole new world...a new profession. But here’s the problem. GTM Engineering stops at "top of the funnel" outbound. The discipline is limited to: - Build and enrich lists - Detect buying signals - Send outbound sequences - Book meetings- Update the CRM The more critical question goes unanswered: Did this make us money? Today, revenue remains a silent topic in GTM circles. Worst of all, the new GTM Engineer culture has come to mock the revenue operations culture.GTM Engineers claim "RevOps" is dead, and Revenue Operators claim "GTM Engineering" is a fake discipline that will soon die. I believe they are both wrong. They are two core disciplines that must be merged into one role in 2026. So, I’m introducing a new role: "Revenue Engineer." A Revenue Engineer does far more than optimize GTM activity. They engineer the system that ties GTM execution to cash collected. They own: • Signal → pipeline → revenue causality • Canonical data models, not ad-hoc reports • Attribution you can defend in a boardroom • Failure analysis when revenue stalls • End-to-end revenue systems from first send to deal won If an action can’t be traced to revenue, it doesn’t count. This role exists because: • RevOps became reporting, not revenue generation. • GTM Engineers have over-indexed on "list building" and leads, not revenue. • Leadership still doesn’t trust what GTM activities actually drive results. • Founders are flying blind past $5–$10M ARR Revenue Engineering is the discipline that fixes that. This is more than a rebrand. It’s a NEW line in the sand. This is the direction we’re building toward at RevyOps. This goes beyond dashboards and tools...a focus the GTM crowd is far too focused on (every wannabe LinkedIn GTM influencer's posts demonstrate this trend to no end...who possibly wants to see yet another flow chart beginning and ending with Clay?).

Hi guys I'm Ana, small intro on me. I'm in Milan, Italy. Mom of 3, 4 (if you count the dog), atm no time to do anything else besides studying and work. Have been working for someone else (exhibition organizer) for the past 10yrs and started Clay journey to solve my own problems. Now looking into getting clients for myself and getting out of there (internal politics are draining the life out of me). Currently doing the Clay Bootcamp, and working on getting CRM certified. Here thanks to @Benjamin Reed who found me in Clay Caffè. 😀

I thought I was building a business. But really, I was just chasing clients. It wasn’t scalable. It wasn’t clear. And if I didn’t fix it, It wasn’t going to survive. That moment forced me to rebuild everything My offer, my positioning, My understanding of what it actually takes to grow something real. This video is the story of that rebuild. From “make money online” kid → to learning how to think, build, and operate like a professional. We talked: • Why most offers fail before they even start • What it actually means to build something scalable • The advice that changed how I see business forever If you’re in that stage where you know your idea works But it still feels too manual, too unclear, too heavy this one might hit home, fellas shout out @Alex Hormozi and @Benjamin Reed