Benjamin Reed

Sign up for RevyOps here: https://tinyurl.com/revyops-v2-grant2 Why Grant Beckmann and the The Deal Lab rely on RevyOps for their main data warehouse and analytics engine to power their GTM Agency. "RevyOps. It just solves so many problems for us. In terms of the other stuff and the data organization and presenting it to the clients, I think your solution is on the cusp of being the best one out there." - Grant Beckmann New to RevyOps? The value is clear: ➘ One central turn-key database to store all your list data ➘ One central cold outbound-focused reporting command center ➘ De-duplication, list normalization, and list management is ready-to-go ➘ Client-facing dashboards connected to your sequencers and CRMs ➘ A master list of all your data (for all clients) enriched and improved over time ➘ An advanced API to sync all your tools ➘ Pre-built integrations across your favorite tools like Clay, Instantly, Email Bison, Smartlead, Lemlist, Hubspot, Close CRM, n8n, Zapier, Make. ➘ And, so much more. TLDR: You CANNOT scale your GTM agency or GTM efforts without managing your GTM data. RevyOps tackles your biggest headache without the cost of a 3rd-party "ops" agency, which will charge you $5-10k/month, or the cost and challenge of hiring an internal developer who will likely leave your project half-complete and take 10x longer than expected. Instead, you can be up and running in 30 minutes on RevyOps. You get the best GTM outbound dashboards and data management solution in the game. BONUS: I'll give you the exact framework, pitch deck, strategy, and tactics to white-label RevyOps for your business. You can 5-10x the price we charge you so you can turn your GTM Agency into a "Tech Enabled" agency working on the cutting edge. Want access? Sign up here: https://tinyurl.com/revyops-v2-grant2 Big things are coming in January 2026. Don't be left behind.

Benjamin Reed

15d •

General discussion

GTM Engineering is Dying

Clay coined the term “GTM Engineer.” I think the market just outgrew it. GTM Engineering was the right idea at the right time. It professionalized outbound and modern GTM. It created a whole new world...a new profession. But here’s the problem. GTM Engineering stops at "top of the funnel" outbound. The discipline is limited to: - Build and enrich lists - Detect buying signals - Send outbound sequences - Book meetings- Update the CRM The more critical question goes unanswered: Did this make us money? Today, revenue remains a silent topic in GTM circles. Worst of all, the new GTM Engineer culture has come to mock the revenue operations culture.GTM Engineers claim "RevOps" is dead, and Revenue Operators claim "GTM Engineering" is a fake discipline that will soon die. I believe they are both wrong. They are two core disciplines that must be merged into one role in 2026. So, I’m introducing a new role: "Revenue Engineer." A Revenue Engineer does far more than optimize GTM activity. They engineer the system that ties GTM execution to cash collected. They own: • Signal → pipeline → revenue causality • Canonical data models, not ad-hoc reports • Attribution you can defend in a boardroom • Failure analysis when revenue stalls • End-to-end revenue systems from first send to deal won If an action can’t be traced to revenue, it doesn’t count. This role exists because: • RevOps became reporting, not revenue generation. • GTM Engineers have over-indexed on "list building" and leads, not revenue. • Leadership still doesn’t trust what GTM activities actually drive results. • Founders are flying blind past $5–$10M ARR Revenue Engineering is the discipline that fixes that. This is more than a rebrand. It’s a NEW line in the sand. This is the direction we’re building toward at RevyOps. This goes beyond dashboards and tools...a focus the GTM crowd is far too focused on (every wannabe LinkedIn GTM influencer's posts demonstrate this trend to no end...who possibly wants to see yet another flow chart beginning and ending with Clay?).

New comment 15d ago