Access our weekly group call recording here. Episode Summary: In this episode, we dive deep into modern GTM (Go-To-Market) strategy, focusing on cold email infrastructure, improving meeting conversion rates, and evolving beyond traditional agency models. The discussion explores the realities of email deliverability (Google vs Outlook vs SMTP), how to scientifically test performance, and why most cold email agencies fail due to poor unit economics. We also break down practical tactics to increase booked meetings and show-up rates, while introducing a more sustainable “lead gen flywheel” and value-added reseller model that reduces churn and improves long-term profitability. What You Will Learn: - Why cold email infrastructure (Google, Outlook, SMTP) should be tested—not blindly trusted. - How to use data (reply rates, send volume, MX records) to optimize deliverability. - The true cost of cold email and why most agencies have unsustainable unit economics. - A recommended infrastructure mix (40% Google, 40% Outlook, 20% SMTP) and why. - Why SMTP is often the worst-performing option despite being “cheap.” - How to increase booked call rates using positioning, credibility, and tactical follow-up. - Proven strategies to improve meeting show-up rates (timing, reminders, retargeting ads). - Why giving away value via email reduces conversions—and what to do instead. - The importance of personal branding and content in outbound success. - How the “lead gen flywheel” (content, ads, cold email, community) drives sustainable growth. - Why the traditional “done-for-you” agency model leads to churn and poor margins. - How to build a hybrid/value-added reseller model with recurring software + services. - The concept of “key man risk” and why diversified revenue streams matter. - Why paid ads may outperform cold email for acquisition in today’s market.

Hi, I do AI Automations, and I have 2000+ leads (on linkedin) and now I want to reach out them manually. I am thinking to send a quick loom video with some text then follow ups. But really confuse about the content of that video and the text. So someone can give suggestions about it?

Hey all - I'm Thomas, a fractional chief revenue officer currently living in Spain: https://www.linkedin.com/in/thomascwren/ This group looks great, B2B sales/growth - but seems the community here is dead? Is the paid upgraded group alive (the $99/month one..)? Would be great to connect and share insights with some fellow growth leaders. Thomas

Join Ben Reed & the NextGen community on Zoom: https://us06web.zoom.us/j/7133773112 12 p.m. EST (We are live)

Sign up for RevyOps here: https://tinyurl.com/revyops-v2-grant2 Why Grant Beckmann and the The Deal Lab rely on RevyOps for their main data warehouse and analytics engine to power their GTM Agency. "RevyOps. It just solves so many problems for us. In terms of the other stuff and the data organization and presenting it to the clients, I think your solution is on the cusp of being the best one out there." - Grant Beckmann New to RevyOps? The value is clear: ➘ One central turn-key database to store all your list data ➘ One central cold outbound-focused reporting command center ➘ De-duplication, list normalization, and list management is ready-to-go ➘ Client-facing dashboards connected to your sequencers and CRMs ➘ A master list of all your data (for all clients) enriched and improved over time ➘ An advanced API to sync all your tools ➘ Pre-built integrations across your favorite tools like Clay, Instantly, Email Bison, Smartlead, Lemlist, Hubspot, Close CRM, n8n, Zapier, Make. ➘ And, so much more. TLDR: You CANNOT scale your GTM agency or GTM efforts without managing your GTM data. RevyOps tackles your biggest headache without the cost of a 3rd-party "ops" agency, which will charge you $5-10k/month, or the cost and challenge of hiring an internal developer who will likely leave your project half-complete and take 10x longer than expected. Instead, you can be up and running in 30 minutes on RevyOps. You get the best GTM outbound dashboards and data management solution in the game. BONUS: I'll give you the exact framework, pitch deck, strategy, and tactics to white-label RevyOps for your business. You can 5-10x the price we charge you so you can turn your GTM Agency into a "Tech Enabled" agency working on the cutting edge. Want access? Sign up here: https://tinyurl.com/revyops-v2-grant2 Big things are coming in January 2026. Don't be left behind.