Opening Frame Interviewer: J2 isn’t just another business brand. There’s weight behind it. Before we talk tactics or offers...let’s talk belief... At the core… why does J2 exist? 1. THE WHY (FOUNDATION) Interviewer: Take us back before J2 had a name. Before the frameworks. Before the community. What problem were you personally facing that made this inevitable? Interviewer (follow-up): Was there a moment where you realized: “I can’t keep doing life and work this way anymore”? Interviewer (deeper): What did it cost you...mentally, physically, emotionally...to stay stuck where you were? 2. IDENTITY: HUSBAND. FATHER. ENTREPRENEUR. Interviewer: You wear a lot of hats...but let’s start with the most important ones. How did becoming a husband and father change the way you viewed success? Interviewer (probe): At what point did you realize that grinding harder wasn’t the answer...but building smarter was? Interviewer (deep cut): What scared you more: - Failing in business - Or succeeding and still not being present for your family? 3. THE HEALTH WAKE-UP (MOLD EXPOSURE) Interviewer: You’ve been open about mold exposure and how it affected your life. How did that season reshape your priorities? Interviewer (follow-up): What did chronic illness teach you that no business book ever could? Interviewer (deeper): When your body forced you to slow down...what truth finally caught up with you? 4. CHANGING CAREERS & BURNING THE BOATS Interviewer: Career shifts are rarely clean or comfortable. What did walking away from the “safe path” actually feel like? Interviewer (probe): What doubts did you wrestle with in silence that most people never saw? Interviewer (truth layer): Did you ever consider quitting...and if so, what stopped you? 5. THE CORE BELIEF BEHIND J2 Interviewer: Finish this sentence honestly: J2 exists because ______________________. Interviewer (clarity): What do you believe is broken in the online business space that J2 refuses to repeat? Interviewer (values): What will J2 never do...even if it costs money or growth?

And confusion is expensive. Not just emotionally… but in time, confidence, and income. Here’s what nobody tells parent-entrepreneurs: You can’t “push through” confusion. You can’t hustle your way out of unclear direction. And you definitely can’t out-work a scattered focus. Most people aren’t burned out from effort. They’re burned out from making too many decisions with no clear filter. Every day they’re asking: - “What should I work on first?” - “Is this even the right move?” - “Am I building something real or just staying busy?” That mental load is what drains you. Because when everything feels important, nothing actually moves forward. Here’s the J2 truth: 👉 One clear target beats ten half-done ideas ... but only if it’s the RIGHT target. Clarity isn’t just choosing something. Clarity is choosing the next thing that creates momentum. Most people skip that step. They stack tactics instead of building direction. They consume instead of committing. They stay “in motion” so they don’t have to face the truth: they’re unclear on what success actually looks like right now. And without a clear target: - Content feels heavy - Motivation feels fake - Consistency feels impossible - Progress feels invisible At J2 Profit Pulse, we don’t fix burnout by yelling “work harder.” We fix burnout by: - Simplifying the path - Reducing decisions - Creating a clear daily focus - And building momentum you can actually sustain as a parent Because clarity doesn’t just calm your mind. It restores your belief. When you know where you’re going, your energy changes. Your confidence changes. Your execution sharpens. Burnout fades when confusion dies. If this hit, you’re in the right room. Follow for mindset resets.

What would you like the group calls to consist of on a weekly basis? Do you want more structure or more random information? Let's make 2026 the year for all of us to grow and expand!

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