You can plan the prettiest gala, the best community event, or the most creative fundraiser in town. But if people only hear about it when you need them to buy a ticket, donate, or show up…you missed a whole lot of fundraising opportunities. A strong fundraising marketing strategy starts before the event. You should be: 💚 Telling the story behind WHY you’re raising the money 💚 Introducing people to the mission and the people impacted 💚 Giving sponsors and partners reasons to get involved 💚 Creating excitement and anticipation 💚 Inviting people to donate even if they cannot attend 💚 Giving supporters content they can share with their networks 💚 Following up AFTER the event with results, stories, gratitude, and the next opportunity to stay involved The event is one day. Your fundraising campaign should have a life before, during, and after it. And please don’t disappear for six months and come back with another flyer asking everybody for money. 😂 Marketing keeps your mission visible. Visibility builds familiarity. Familiarity helps build trust. And trust makes fundraising a whole lot easier. So, tell me: When is your next fundraising event, and when does your marketing for it begin? Let us know in the comments!

Tomorrow, I’m going LIVE inside the community to show you how to use AI to help find grant opportunities for your nonprofit...for FREE! 🔎 Find opportunities 🎯 Narrow down the best matches 🤖 Set up AI to keep searching ✅ Then DO something with what you find Because finding 47 grants and applying for zero of them is not a funding strategy. 😂 Set it and let it go...then take action. Join me tomorrow. Bring your nonprofit and let’s see what we can find! 💚 Go to our community calendar and add the reminder to your calendar.