The money is in the follow-up. At least 90% of leads require consistent follow-up for weeks, if not months, after the initial contact before they decide to engage to hire us. This points to a crucial aspect of sales and marketing strategy: PERSISTENCE. If your prospects keep receiving texts and emails from you, over your competitors, they will eventually move forward with you because you're staying top of mind with them. Crafting optimized automated texts and emails that reach out to your leads significantly enhances your engagement rates without demanding constant manual input. To scratch my own itch, I created 2 tools that help me come up with the follow-up texts and emails: 1. Law Firm Email Pro Copywriter By My Legal Academy - this enables you to create a series of 7 automated emails. These can be integrated with CRMs like Legal Funnel CRM, Hubspot, or others, automating the process of nurturing leads. 2. Law Firm SMS Wizard By My Legal Academy - this helps you come up with the texts to text your leads. Throughout the last 9 years, I've collected hundreds of optimized follow-ups to understand better how to properly follow up. I recently used ChatGPT to analyze them and come up with the best practices I share here: MLA Follow-Up Best Practices. Take full advantage of automation and continue to refine your follow-up strategies. Have a great week ahead, and remember: persistence is key.

I'm thrilled to highlight an incredible win from one of our amazing Grow Track members! Meet @Demarcus Ward , a Personal Injury Attorney in Texas who joined Grow Track in November and immediately embraced the program. With dedication and a commitment to the process, Demarcus and his team launched their Facebook ads in March and saw remarkable results, retaining 5 cases at an amazing cost per lead! But that's not all—as of April 11th, they had soared to a whopping 33 cases retained! Demarcus and his team's success is a testament to the power of commitment, implementation, and following the process. Congratulations to Demarcus and his team on this remarkable achievement! Congrats @Demarcus Ward, @Susan Campos @Antonio Gabilondo the entire MLA Team is excited to continue to support you in knocking it out of the park!! ⤵️ If you'd like to learn more about Demarcus's journey and the blueprint to his success, comment "GROW" below!

Based on your experience running Google Ads, is offering a free consultation or paid consultation best? TIA

The key in marketing estate planning services is to realize that you have to meet the client where they are in the buying cycle. Some leads will be ready to buy right now, but most will not. To have a successful practice, you have to be able to market to the 97% who aren’t ready to buy right now. The way you do that is really a pretty simple formula. Offer them a high value content offer like a checklist or downloadable whitepaper in return for an email address. Offer them an appointment right now if they want it but don’t be too aggressive. Then send them additional content going forward like emails, webinars, workshops, etc. When they’re ready to buy, you will be positioned as an expert and offering them an easy on ramp for your services. That’s all you need to build a seven figure estate planning practice.

Dive into today's **SEO & Digital Marketing Pro Tip** from the Superhuman AI newsletter 👉 Are you looking for ways to supercharge your online visibility and attract more clients? Ever wondered how potential clients find legal services online? They use search queries that often include "long-tail keywords", which are very specific phrases that are frequently less competitive and less expensive to dominate! 💪 Try out this Superhuman **Prompt of the Day: SOS SEO** 🌟 "Using 'Trusts Lawyers near me' as the seed keyword, identify 15 long-tail keywords that potential clients might use when looking for specialized legal services like ours. For example, here’s how you can extend our seed keyword: - Best trusts lawyers for asset protection near me - Affordable trusts attorneys near me - Experienced trusts lawyers for estate planning in [city name] [**Follow-Up Prompt**:] Once you’ve listed your 15 long-tail keywords, pick which three you think have the most commercial intent and explain why. Commercial intent keywords are those which potential clients use when they are most likely to engage your services immediately." **Why is this important?** Understanding and utilizing long-tail keywords in your content can drastically improve your SEO strategy, helping you rank higher on search engines and connect with clients who are exactly looking for what you offer. This technique not only enhances your visibility but also increases your chances of conversion. Ideas to Get You Started: - Think about the specific services you offer and how they differ from general trust law services. - Consider geographical modifiers that align with your practice locations. - Reflect on common client concerns or attributes they might search for. 👉 Don’t forget, our next MLA Lawyer Club Live event is on the horizon! Go to the skool Calendar and be sure to save Monthly workshops and the big Lawyer Club Live Event every month to can transform your practice and much more. 🌐✨