I sat with the LinkedIn team ✨

🔥

... and here's what I learned from them.

Yesterday, I had a Zoom with the LinkedIn team.

It was fantastic source of truth on the latest LinkedIn best practices.

And it was great to confirm that everything I've been practicing is true.

The team staff told me EXACTLY what works on LinkedIn, and what doesn't.

Top 5 things, directly from the source 👇

Your headline = search bar. Avoid job titles, include HOW you help people.
About page matters = focus on the first 275 characters. Explain why YOU are best to help.
Featured section = your shop window. Pin a minimum of 3 things related to your offer.
Banner = NOT a decoration. Include 1 sentence - your offer, not your website.
Activity > optimisation. Consistency matters. 1 post / week consistently is better than 5 posts in a row every 8 weeks.

❓ Which of these do you struggle with?

And which ones have you nailed? 👇

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