Let’s build better together. You might feel like you’re building in your own little corner and not really know what others here are working on. But if we knew? We could build smarter. Faster. And with more clarity. So I created one dedicated post for each of the main platforms we’re using every day. If I missed one, let me know. Jump into one that fits you. Share what you’re building. See what others are doing. Learn together. Skool YouTube Pinterest Amazon Etsy TikTok Facebook + Instagram Substack LinkedIn Click the one you’re building on. Answer the questions in that thread. Then reply to someone else who’s on the same platform. Let’s stop guessing and start learning together.

Tracking does not always mean spreadsheets and perfect dashboards. Sometimes tracking means holding a number in your head for months. Since August 2025, I have had one quiet target in mind with my Amazon ads. ROAS of 3. ROAS stands for return on ad spend. It simply means this: For every 1 dollar I put into ads, I want 3 dollars back in sales. In the last 30 days, my ROAS was 3.3. That means for every 1 dollar I spent on ads, I brought in 3 dollars and 30 cents in revenue. After months of running my own ads. Testing. Adjusting. Learning. Tweaking bids. Sitting with days that were flat. Watching ACOS move around. It feels steady. Earned and calm. But here is the real part. I know I might not stay there. Because I just launched my Get Your Shit Done Planner, and I am still finding the right ad angle. New (and different) products mean new data. New learning curve. And growth always costs a pretty penny before it climbs. Today I sat in a webinar about TikTok Shop and Amazon and caught myself thinking, wait… maybe this planner belongs there too. So ad spend tracking for me right now looks like this: • Keep ROAS around 3 as the standard • Allow temporary dips while testing • Stay curious about new channels • Make decisions from data, not emotion You do not have to track everything perfectly to build something meaningful. But you do need a number you respect. What is the one number you are quietly aiming for right now?

Are you on Etsy? What are you selling? Digital? Physical? Print on demand? What is working? What is not? Where do you want to take it? Drop it below and then connect with someone else in the comments.

I signed up for this one last minute and I will be there tomorrow. It is a wellness event, which makes me even more excited because my journals and planners fit right in with the theme. Calm, intentional, grounded living in real life. There is something different about showing up in person. Letting people hold your product. Flip through the pages. Ask questions. Feel the energy behind it. I will report back on how it goes. Have you ever done an in-person event as a vendor? What was your experience?

Our friend Tim Adams is hosting something really fun inside Pinterest Skool this weekend. They just hit 2,000 members and are turning the space into one big support party for small business owners. If you are a: • Skool group owner • Creator • Coach • Etsy seller • Service provider • Maker • Solopreneur You can stop by and promote your offer. It is completely free. You can join here if you are not already a member: https://www.skool.com/pinterest/about?ref=c3e777594643429ab7511fdf2a445587 Tim will be there all weekend pinning offers to the top and featuring businesses in posts so people actually see what you are building. If you want extra visibility and fresh eyes on your work, this is a smart place to show up. Join in the party! Go be seen. Go support others. Go build without burnout. PS: Tim Adams is coming to talk with us about Pinterest in March! Check the calendar and safe the date!