can usually be written off as a business expense in the US? If you are a business owner, this is not just a “group.” It is typically categorized as: • Education and Training • Professional Development • Dues and Subscriptions If it helps you improve skills, grow revenue, or operate your business better, it is often considered ordinary and necessary under IRS rules. Translation? You are not just investing in community. You are investing in your business. Simple CEO moves; 1. Pay from your business account. 2. Track it under Professional Development or Education. 3. Confirm with your accountant. Are you treating your growth like a real business this year? Comment CEO below if you are building on purpose.

I’m really excited to finally say this out loud. We are starting our 12 Week Year together very soon. I'm adding dates to the calendar now! We’ll officially kick things off on Tuesday, February 17, at 12 PM EST, and between now and then, I’ll be sharing something connected to the 12 Week Year with you almost every day inside this space. Think of these next couple of weeks as a gentle runway. I’ll be dropping tools and ideas to help you slow down, get clear, and shape the next twelve weeks with intention. Nothing overwhelming. Just small pieces that add up. You don’t need to do anything right now. Just stay curious and notice what shows up in your days. So… what is the 12 Week Year? At its core, the 12 Week Year is a way of working that helps you make more progress in 12 weeks than most people do in 12 months. The biggest shift is this: Instead of spreading goals across a long, fuzzy year, we work in a shorter, focused season. That one change alters how you think, plan, and follow through. When the window is smaller, clarity increases. Urgency shows up, but without panic. And momentum becomes easier to build. Here are a few ideas from the book that I’ll come back to again and again: -We focus on execution, not just planning. -We use twelve weeks to create urgency, not stress. -Each week matters because it is a meaningful part of the whole. We choose fewer goals and commit to them fully. And we use systems so we don’t go rogue or burn out halfway through. Most people already work hard. This system helps you work more calmly and intentionally. We’ll be working from the book The 12 Week Year. You’re welcome to grab a copy if that feels supportive, but it’s not required. I’ll also share summaries, videos, and examples so you can fully participate, whether or not you can attend. The shared language we’ll use together You’ll hear these terms a lot inside this space, so I want to name them early. Vision Where you’re going and why it matters to you. This is the why behind the work.

I often find myself sitting at the computer clicking through tabs, thinking I could do this, or I could do that, and just overanalyzing things and not taking a decision on something to do. I feel like I waste a lot of time doing this. Does this happen to anyone else? How do I break out of it? I could literally be thinking... well I could upload a video to youtube, or I could start planning future posts, or I could start planning out what my next offer could be, and the thought loop continues with me not actually doing anything but just burning time. Open to suggestions.

That is part of the culture. One of my recent experiments was saying yes to being a speaker in the AI Driven Business Summit. I almost talked myself out of it. Then I decided to go for it and see what would actually happen. Now I want to look at the data. If my goal in participating was to grow this free Skool, did it work? Did it bring the right people into this room? If you found me through the summit, will you comment below and tell me? I would truly love to know. I could have made that a required entry question when you joined. I chose not to. I wanted you to land here without extra steps. But now I am curious and I care about measuring what matters. Thank you! And if you have not watched my 30 minute session yet, it is waiting for you inside the classroom here in Income Without Burnout. There is also a swag bag I created entirely with NotebookLM AI. It is practical. It is thoughtful. It is very aligned with how we build around here. Go explore when you have time. Then come back and tell me what stuck.

Last week I got a notice that I needed to make a server change for email. I put it on my list… and then kept moving it to tomorrow all week. So today, before anything else, I am handling it. Not because it is hard, but because it has been living rent free in my head. This is what my resets usually look like. Clearing the one lingering thing so I can start the next week lighter. Anyone else have a small but nagging task that is becoming today’s first move?