I got asked about KPIs on LinkedIn. What were my metrics, what where my KPIs (I haaaaatteee the word) and they said they weren’t going to pay for brand awareness. I want to tell the lead that where on earth are they going to find a platform that already gives you leads without awareness first? LinkedIn is an awareness platform. They all are. You have to build awareness before getting a lead. What do you guys think? Am I shooting the wrong duck?