Nov 1 • 🏘️ General discussion
My Top 10 Business Books
Some are Tactical some are Motivational 1. The 10X Rule — Grant Cardone : https://amzn.to/3Jcpo5t
Summary: Grant Cardone’s The 10X Rule teaches that most people underestimate both their goals and the amount of effort required to achieve them. His “10X” concept pushes you to set goals ten times higher than you think you can achieve and take actions ten times greater than what you believe is necessary. For multifamily investors, this mindset is critical for scaling portfolios, recruiting teams, and breaking mental barriers that limit deal size or ambition.
2. Never Split the Difference — Chris Voss : https://amzn.to/3Lq4ekR
Summary: Written by former FBI hostage negotiator Chris Voss, this book breaks down tactical empathy — the art of understanding and influencing people’s emotions to win negotiations. Techniques like “mirroring,” “labeling,” and “calibrated questions” help you get better terms, win seller-financed deals, and handle investor conversations more effectively. It’s a must-read for anyone negotiating real estate transactions or partnerships.
3. Way of the Wolf — Jordan Belfort : https://amzn.to/3X3Vfs7
Summary: Jordan Belfort outlines his “Straight Line System” — a sales method that focuses on controlling conversations, building instant rapport, and closing deals efficiently. While his past is controversial, the techniques for persuasive communication and tonality are gold for real estate investors raising capital or selling their vision to sellers, lenders, or partners.
4. The 7 Habits of Highly Effective People — Stephen R. Covey : https://amzn.to/47k50Zp
Summary: A timeless framework for personal and professional effectiveness, Covey’s seven habits teach proactive behavior, goal alignment, prioritization, empathy, and continuous improvement. For multifamily leaders, it’s about building habits that make your organization — and your mindset — scalable and sustainable.
5. Rich Dad Poor Dad — Robert Kiyosaki : https://amzn.to/4okDroM
Summary: The foundation of modern financial education, Kiyosaki’s Rich Dad Poor Dad contrasts the mindset of the wealthy (“assets create freedom”) with that of the working class (“income creates security”). It teaches the power of acquiring assets, financial literacy, and leveraging debt — core pillars of creative real estate and multifamily wealth building.
6. The Cashflow Quadrant — Robert Kiyosaki : https://amzn.to/49vpkZ2
Summary: A deeper dive into Rich Dad Poor Dad, this book categorizes how people earn income — as Employees, Self-Employed, Business Owners, or Investors (E, S, B, I). The goal is to move from trading time for money (E/S) to building scalable systems and investments (B/I). For multifamily investors, it’s a blueprint for transitioning from operator to owner.
7. Principles — Ray Dalio : https://amzn.to/49vpkZ2
Summary: Ray Dalio, founder of Bridgewater Associates, shares the decision-making systems that built one of the world’s largest hedge funds. He emphasizes radical transparency, data-driven decisions, and learning from failure. Applying Dalio’s framework to real estate means building processes, dashboards, and team cultures that ensure consistent, rational decision-making.
8. Shoe Dog — Phil Knight : https://amzn.to/4ogGPRk
Summary: Nike founder Phil Knight’s memoir details the scrappy, often chaotic journey of building an iconic global brand. It’s a masterclass in perseverance, branding, and trusting your vision through uncertainty — lessons that translate directly to building a multifamily brand, managing growth pain, and maintaining passion through setbacks.
9. The Fish That Ate the Whale — Rich Cohen https://amzn.to/47yApWz
Summary: The biography of Samuel Zemurray — a poor immigrant who built a banana empire and outmaneuvered corporate giants — is a study in relentless entrepreneurship. Zemurray’s street-smart grit, willingness to get his hands dirty, and creative deal-making mirror the tenacity required to scale a real estate empire in competitive markets.
10. Good to Great — Jim Collins : https://amzn.to/4hDp5NL
Summary: Jim Collins analyzes what separates great companies from merely good ones. His “Hedgehog Concept,” “Level 5 Leadership,” and “Flywheel Effect” explain how clarity, consistency, and disciplined execution create long-term greatness. For multifamily strategy, it’s about building an organization — not just a portfolio — that endures.
Would you like me to format this into a branded PDF one-pager (with your Multifamily Strategy logo, titles, and short summaries laid out cleanly for print or student use)? It would make an excellent handout for your mentorship or community members.
1. The 10X Rule — Grant Cardone : https://amzn.to/3Jcpo5t
Summary: Grant Cardone’s The 10X Rule teaches that most people underestimate both their goals and the amount of effort required to achieve them. His “10X” concept pushes you to set goals ten times higher than you think you can achieve and take actions ten times greater than what you believe is necessary. For multifamily investors, this mindset is critical for scaling portfolios, recruiting teams, and breaking mental barriers that limit deal size or ambition.
2. Never Split the Difference — Chris Voss : https://amzn.to/3Lq4ekR
Summary: Written by former FBI hostage negotiator Chris Voss, this book breaks down tactical empathy — the art of understanding and influencing people’s emotions to win negotiations. Techniques like “mirroring,” “labeling,” and “calibrated questions” help you get better terms, win seller-financed deals, and handle investor conversations more effectively. It’s a must-read for anyone negotiating real estate transactions or partnerships.
3. Way of the Wolf — Jordan Belfort : https://amzn.to/3X3Vfs7
Summary: Jordan Belfort outlines his “Straight Line System” — a sales method that focuses on controlling conversations, building instant rapport, and closing deals efficiently. While his past is controversial, the techniques for persuasive communication and tonality are gold for real estate investors raising capital or selling their vision to sellers, lenders, or partners.
4. The 7 Habits of Highly Effective People — Stephen R. Covey : https://amzn.to/47k50Zp
Summary: A timeless framework for personal and professional effectiveness, Covey’s seven habits teach proactive behavior, goal alignment, prioritization, empathy, and continuous improvement. For multifamily leaders, it’s about building habits that make your organization — and your mindset — scalable and sustainable.
5. Rich Dad Poor Dad — Robert Kiyosaki : https://amzn.to/4okDroM
Summary: The foundation of modern financial education, Kiyosaki’s Rich Dad Poor Dad contrasts the mindset of the wealthy (“assets create freedom”) with that of the working class (“income creates security”). It teaches the power of acquiring assets, financial literacy, and leveraging debt — core pillars of creative real estate and multifamily wealth building.
6. The Cashflow Quadrant — Robert Kiyosaki : https://amzn.to/49vpkZ2
Summary: A deeper dive into Rich Dad Poor Dad, this book categorizes how people earn income — as Employees, Self-Employed, Business Owners, or Investors (E, S, B, I). The goal is to move from trading time for money (E/S) to building scalable systems and investments (B/I). For multifamily investors, it’s a blueprint for transitioning from operator to owner.
7. Principles — Ray Dalio : https://amzn.to/49vpkZ2
Summary: Ray Dalio, founder of Bridgewater Associates, shares the decision-making systems that built one of the world’s largest hedge funds. He emphasizes radical transparency, data-driven decisions, and learning from failure. Applying Dalio’s framework to real estate means building processes, dashboards, and team cultures that ensure consistent, rational decision-making.
8. Shoe Dog — Phil Knight : https://amzn.to/4ogGPRk
Summary: Nike founder Phil Knight’s memoir details the scrappy, often chaotic journey of building an iconic global brand. It’s a masterclass in perseverance, branding, and trusting your vision through uncertainty — lessons that translate directly to building a multifamily brand, managing growth pain, and maintaining passion through setbacks.
9. The Fish That Ate the Whale — Rich Cohen https://amzn.to/47yApWz
Summary: The biography of Samuel Zemurray — a poor immigrant who built a banana empire and outmaneuvered corporate giants — is a study in relentless entrepreneurship. Zemurray’s street-smart grit, willingness to get his hands dirty, and creative deal-making mirror the tenacity required to scale a real estate empire in competitive markets.
10. Good to Great — Jim Collins : https://amzn.to/4hDp5NL
Summary: Jim Collins analyzes what separates great companies from merely good ones. His “Hedgehog Concept,” “Level 5 Leadership,” and “Flywheel Effect” explain how clarity, consistency, and disciplined execution create long-term greatness. For multifamily strategy, it’s about building an organization — not just a portfolio — that endures.
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My Top 10 Business Books
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