How to get a predictable flow of MSP sales appointments every month
I attracted 483 paying customers over 7 years using inbound marketing, and one recent webinar campaign pulled 81 registrants, 30 attendees, and 5 sales appointments from a single event.
Here's how you can do it too:
Step 1: Run a monthly webinar for local business owners in your area. A 30-minute event is all it takes. This is the only marketing mechanism that lets you build real trust with 10-30 business owners every month before you ever get on a sales call.
Step 2: Put paid ads behind it to fill the room. Without ads, you're relying on your existing audience. With ads, you can consistently get 20-80 registrants showing up every month regardless of how big your following is.
Step 3: Follow up strategically to convert attendees into sales appointments. Most MSPs let leads go cold after the webinar. The follow-up is where the appointments actually get booked.
If you want help executing this, along with fully managed ads, a done-for-you presentation, delivery coaching, and follow-up scripts, I JUST launched The MSP Webinar Engine where I'll hold your hand and run the whole thing with you step by step.
I close doors on Friday, and there are only 4 spots.
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Scott Millar
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How to get a predictable flow of MSP sales appointments every month
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