Have your life be about HIGH impact, not high achievement, not high wealth, not the number of cars you own. I’m not saying having nice things or the results of success is bad.. ask yourself: is that what you’re known for? And if you’re not known for something yet, what do you want to be known for? If you’re an entertainer and you make someone laugh cool, you made them smile that day. That matters. But think deeper. Think about two sentences on your tombstone. What does it say? Legacies come from impact, not from distraction. We’ve seen this across every lane of history actors, singers, scientists, spiritual leaders. The people who last weren’t just talented; they moved people. Take Jesus. He didn’t have everything but he had what mattered. He understood how to capture attention, the same way social media does now, through three things: 1. Value: wisdom and a clear path to heaven. 2. Entertainment: miracles that made people stop and pay attention. 3. Relatability he was human. Hungry. Tempted. Emotional. He was HUMAN He had the greatest impact in history. That’s why he’s remembered. So don’t just aim to succeed. Aim to matter.

“We have a 2-month-old son with a rare disease. My wife started a TikTok to share the journey. One video hit 800k views. She thinks we need 10k followers to make money. Is that true? Teach me.” My answer: you don’t need 10k followers and TikTok RPM payouts are low anyway. What they actually have is:• Proof of attention (800k views)• A real story people care about• A video they can multiply off of (different formats) My advice: 1. Start building around what already worked.Turn that one high-performing video into 5 versions: Same idea. New hooks. Slight tweaks. That’s how you turn luck into a system. 2. If you want monetization NOW DO TikTok Shop + UGC its the easiest on-ramp right now: Brands don’t want influencers anymore. you need 5k followers (half the goal) and you'll earn way more money in the short time while the goal mine lasts. Brands also want creators who can make simple product videos that convert and to mold people. You don’t need a big following. You just need content that IS real. If you’re sitting on one video that “randomly” worked, you’re not lucky. You found a signal. Multiply it. Build and scale around it.

Create mission-driven content that speaks directly to your target audience. Exercise Look at your last piece of content with the most views and analyze who engaged. Did you get comments, shares, or leads from it? Define your ideal viewer and draft a concept that would speak directly to them.

Ghost viewers are like ghost followers: they inflate metrics without adding value. Community followers >>>>

Right now most people are obsessed with views and that is exactly why they are broke. Let me say this clearly. Getting a lot of views is useless if the people watching do not need you. MOST views are GHOST views. Just like ghost followers. These people are NOT BUYERS. They are not customers. They are not your people. Platforms do not reward loyalty. They reward relevance. The algorithm pushes content to whoever needs it that day based on what they are already engaging with. So if your entire strategy is I just want more views you are GOING TO LOSE. YOUR REAL GOAL is to build content that solves a SPECIFIC PROBLEM for a specific type of person. THE PLATFORM will find them for you. IF YOU ARE NOT DOING THAT YOU ARE AN ENTERTAINER (ex: a Jake Paul) Focus on monetization first and build end goal content now you will never have to chase virality later.