Create mission-driven content that speaks directly to your target audience. Exercise Look at your last piece of content with the most views and analyze who engaged. Did you get comments, shares, or leads from it? Define your ideal viewer and draft a concept that would speak directly to them.

Ghost viewers are like ghost followers: they inflate metrics without adding value. Community followers >>>>

Right now most people are obsessed with views and that is exactly why they are broke. Let me say this clearly. Getting a lot of views is useless if the people watching do not need you. MOST views are GHOST views. Just like ghost followers. These people are NOT BUYERS. They are not customers. They are not your people. Platforms do not reward loyalty. They reward relevance. The algorithm pushes content to whoever needs it that day based on what they are already engaging with. So if your entire strategy is I just want more views you are GOING TO LOSE. YOUR REAL GOAL is to build content that solves a SPECIFIC PROBLEM for a specific type of person. THE PLATFORM will find them for you. IF YOU ARE NOT DOING THAT YOU ARE AN ENTERTAINER (ex: a Jake Paul) Focus on monetization first and build end goal content now you will never have to chase virality later.

If you're posting and not getting views, it’s easy to think you’re failing. But take a step back.. Other industries require 50x more work just to see a fraction of the results content creators can get online. Think about Tom Brady. He didn’t even play his freshman year. He was a backup QB on a team that went 0–8. He was skinny, weak, overlooked not the guy anyone expected to become the greatest of all time. But he mastered his craft. He trained, he studied, he showed up every day long before anyone cared.

Yesterday I was driving and something hit me. Every car around me had a huge logo on the front — GMC, Ford, Chevy and I didn’t think twice about any of them. They were visible, but they weren’t memorable. Then I thought… what if a new car company launched with no logo at all? No badge. No name. Just a clean, mysterious look driving past you on the road. You’d look twice. You’d think about it later. You’d probably even search it because it broke the pattern your brain expects. That, to me, is what real disruption looks like. It’s not about being louder or adding more it’s about doing something different enough that people can’t ignore it. Most brands blend in because they follow what already works. But when everything looks the same, nothing stands out. Disruption is simply introducing something unfamiliar in a familiar environment. Create curiosity. Spark a pause. Make people think. If your content or business isn’t sticking, don’t try to do what everyone else is doing better do what no one else is doing at all.