25 Reasons to Run a Paid Mini-Workshop
Long gone are the days where you just post that you have a DIY course for $997 & sales just roll in. Today, webinars don't convert like they used to. VSL funnels aren't as effective as 4 years ago in the coaching space. ๐๐ซ๐ ๐๐ง๐ข๐ ๐ซ๐๐๐๐ก ๐ข๐ฌ ๐ก๐๐ซ๐๐๐ซ ๐ญ๐จ ๐๐จ๐ฆ๐ ๐๐ฒ. Here's what I want to share. Regardless of the platform you choose to drive traffic.... (ads, organic, FB, IG, LI, TikTok) Today, you still need to ๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐! Our favorite means of connection? Simple, a mini-workshop. ๐๐๐ซ๐ ๐๐ซ๐ ๐๐ ๐ซ๐๐๐ฌ๐จ๐ง๐ฌ ๐ฐ๐ ๐ฅ๐จ๐ฏ๐ ๐ ๐ฉ๐๐ข๐ ๐ฐ๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ: 1). You generate front end & backend revenue. 2). You gain crystal clarity on your warmest prospects that you should nurture (saving you time) 3). You can sell one-to-many (leverage) from your workshop 4). You get to field questions giving you unfair data & understanding of your audience... 5). You can receive testimonials to use elsewhere. 6). You can best demonstrate your expertise while having your audienceโs undivided attention for hours... 7). You can repurpose 60 second clips of you presenting giving you a monthโs worth of content for social 8). You can play music, dance, stretch, & facilitate games, exercises, & contests to create a lasting impression. 9). You can demonstrate & exemplify your core values (brand). 10). You can tell personal stories, use metaphors, graphics, slides, cheatsheets, & beyond to help your attendees get memorable results they tie back to you. 11). You can run single hour, 4 hour, multi-day or multi-week workshops as a format & arenโt restricted to social algorithms 12). You can invite in guest experts & speakers easily 13). You can bolt on your workshops as a free bonus to clients. 14). You can go small & limit the # of attendees (real scarcity + better connections made with prospects) 15). You can have JV's or affiliates promote your paid workshop to reach more people 16). You can leverage breakout rooms to keep engagement & the energy of the event high 17). Itโs proven that your audience is more likely to buy from you again if they have purchased once before