Long gone are the days where you just post that you have a DIY course for $997 & sales just roll in. Today, webinars don't convert like they used to. VSL funnels aren't as effective as 4 years ago in the coaching space. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐫𝐞𝐚𝐜𝐡 𝐢𝐬 𝐡𝐚𝐫𝐝𝐞𝐫 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐛𝐲. Here's what I want to share. Regardless of the platform you choose to drive traffic.... (ads, organic, FB, IG, LI, TikTok) Today, you still need to 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐓𝐎 𝐂𝐎𝐍𝐕𝐄𝐑𝐓! Our favorite means of connection? Simple, a mini-workshop. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟐𝟓 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐰𝐞 𝐥𝐨𝐯𝐞 𝐚 𝐩𝐚𝐢𝐝 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 1). You generate front end & backend revenue. 2). You gain crystal clarity on your warmest prospects that you should nurture (saving you time) 3). You can sell one-to-many (leverage) from your workshop 4). You get to field questions giving you unfair data & understanding of your audience... 5). You can receive testimonials to use elsewhere. 6). You can best demonstrate your expertise while having your audience’s undivided attention for hours... 7). You can repurpose 60 second clips of you presenting giving you a month’s worth of content for social 8). You can play music, dance, stretch, & facilitate games, exercises, & contests to create a lasting impression. 9). You can demonstrate & exemplify your core values (brand). 10). You can tell personal stories, use metaphors, graphics, slides, cheatsheets, & beyond to help your attendees get memorable results they tie back to you. 11). You can run single hour, 4 hour, multi-day or multi-week workshops as a format & aren’t restricted to social algorithms 12). You can invite in guest experts & speakers easily 13). You can bolt on your workshops as a free bonus to clients. 14). You can go small & limit the # of attendees (real scarcity + better connections made with prospects) 15). You can have JV's or affiliates promote your paid workshop to reach more people 16). You can leverage breakout rooms to keep engagement & the energy of the event high 17). It’s proven that your audience is more likely to buy from you again if they have purchased once before

@Dino Gomez We offer a VIP experience and we still think our messaging is too generic because anything that sounds like, "we help you get clients to get more money so you can travel" is just not quite what we do and is not attracting the clients we really want. Our clients have been in business for 2+ years and they haven't figured out how to get clients consistently because their marketing and or sales processes are ineffective. They're inconsistent in their marketing, they are following too many experts, they don't know their audience message or offer, and they can't even imaging being able to travel in any other way then a vacation "because that is short term". What they really want is to have a lifestyle that allows them to travel let's say to Spain for 3 months+ with side trips to Morocco because their business allows them to. They are feeling that the globe is their home and they are homesick because of where their business is right now. Our question is - how do we articulate this to attract those people who want an integrated travel lifestyle, they do not want to just learn how to make more money for the purpose of making money while working less. Making more money so you have more freedom - everyone wants that Working less and making more money - everyone wants that How do we explain so that people know why they want to work with us instead of the thousands of mentors who show you how to make money because that's what everyone does. What we are after is: We really want to take a very strong stand on who we are. We want to create a mini workshop that talks about the thing that makes us different And stand out from the very busy crowd What are your suggestions on messaging that?

I've got my Canva Venn diagram and ready to roll !

I wrote: Email subject: Restore Intimacy Fast - 3 Free Spots Email: I found a really unique way to make intimacy easier after a long time of disconnection (or an unintentional sex fast) ... that nobody else seems to be using. It's worked to help a few of my recent clients feel connected and desired after a long time. I'm looking for 3 women who want to learn this method for free. We'll hop on Zoom together and I'll teach you everything in just 30 minutes. Want details? Just reply to this email with “Yes” ******* I immediately got a "Yes" ******* My answer was: Hi Iryna, The mini workshop is this Thursday at 4:30 PM Dubai Time. Let me know if the time works for you and I'll send the Zoom link to join. My best, Anca *** I don't know if it was a good response. I just sent it. I was afraid to use my email list - I did not nurture it - it has people who opted in for a great freebie - but I do not have a nurturing sequence for them or anything. It is an unused email list with 150 women on it!!!

Woke up to 18 opt ins to my workshop on the 10th after only 1 day of promotion...totally jazzed about it!