Apr 11 (edited) in Mini Workshop Strategies
25 Reasons to Run a Paid Mini-Workshop
Long gone are the days where you just post that you have a DIY course for $997 & sales just roll in.
Today, webinars don't convert like they used to.
VSL funnels aren't as effective as 4 years ago in the coaching space.
𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐫𝐞𝐚𝐜𝐡 𝐢𝐬 𝐡𝐚𝐫𝐝𝐞𝐫 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐛𝐲.
Here's what I want to share.
Regardless of the platform you choose to drive traffic.... (ads, organic, FB, IG, LI, TikTok)
Today, you still need to 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐓𝐎 𝐂𝐎𝐍𝐕𝐄𝐑𝐓!
Our favorite means of connection?
Simple, a mini-workshop.
𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟐𝟓 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐰𝐞 𝐥𝐨𝐯𝐞 𝐚 𝐩𝐚𝐢𝐝 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩:
1). You generate front end & backend revenue.
2). You gain crystal clarity on your warmest prospects that you should nurture (saving you time)
3). You can sell one-to-many (leverage) from your workshop
4). You get to field questions giving you unfair data & understanding of your audience...
5). You can receive testimonials to use elsewhere.
6). You can best demonstrate your expertise while having your audience’s undivided attention for hours...
7). You can repurpose 60 second clips of you presenting giving you a month’s worth of content for social
8). You can play music, dance, stretch, & facilitate games, exercises, & contests to create a lasting impression.
9). You can demonstrate & exemplify your core values (brand).
10). You can tell personal stories, use metaphors, graphics, slides, cheatsheets, & beyond to help your attendees get memorable results they tie back to you.
11). You can run single hour, 4 hour, multi-day or multi-week workshops as a format & aren’t restricted to social algorithms
12). You can invite in guest experts & speakers easily
13). You can bolt on your workshops as a free bonus to clients.
14). You can go small & limit the # of attendees (real scarcity + better connections made with prospects)
15). You can have JV's or affiliates promote your paid workshop to reach more people
16). You can leverage breakout rooms to keep engagement & the energy of the event high
17). It’s proven that your audience is more likely to buy from you again if they have purchased once before
18). You can host a dance challenge, lead meditations, & provide hot-seat coaching
19). You'll enroll more aligned clients since your workshop is the best way to exemplify what working together looks like.
20). You can package, repurpose, & resell the recordings
21). You can eliminate the overwhelm & concern of “What should I do to land clients this month?”
22). You can theme your workshops around seasons, markets, movies, astrology… you name it
23). You can rotate the trainings & topics that you cover on your mini-workshop
24). Conversion rates for your premium coaching or consulting packages go up massively
25). You can drive sales call appointments through the roof
Comment "workshop below" if you would like access to our mini-workshop toolkit!
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25 Reasons to Run a Paid Mini-Workshop
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