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The Momentun Project Zoom is happening in 14 hours
It's Live Now
so you may miss it but some good info in this GHL livestream. https://www.facebook.com/share/v/1FCAw6jmDe/
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Tonight's Zoom
Zoom is downloaded in the Classroom section. Building your organic social media presense is a non-negotiable as an entrpreneur. People only buy from people they know and trust. Don't take my word for it: “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” — Seth Godin “If people like you, they'll listen to you. But if they trust you, they'll do business with you.” — Kim Garst “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” — Amy Jo Martin “Brands that ignore social media… will die. It's that simple.” — Jeff Ragovin “A large social media presence is important because it's one of the last ways to conduct cost-effective marketing.” — Guy Kawasaki “We don't have a choice on whether we DO social media, the question is how well we DO it.” — Erik Qualman “The future of business is social.” — Barry Libert If your social media game is lame or non-existent, you need to be here on Monday's at 7pm est for The Momentum Project.
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Content Creation
You're posting consistently and you have no idea if it's working. LinkedIn throttles API access. Facebook locks down developer data. Instagram gives you just enough numbers to feel informed but not enough to act on them. So you're flying blind while spending real time and real money on content. Here's what's actually fixable right now. Step 1: Stop waiting on a perfect dashboard. If your accounts are under 60 days old, native analytics are enough. Meta Business Suite. LinkedIn Analytics. YouTube Studio. Pull the numbers manually once a week. It takes less than 20 minutes if you know what you're looking for. Step 2: Track three things, not everything. Reach. Engagement rate. Profile visits. That's it for now. Those three numbers tell you whether content is landing, whether it's driving curiosity, and whether the algorithm is distributing it. Everything else is noise until you have 90 days of data. Step 3: Connect your intel to your content. This is what most people skip. Your content performs better when it references what your audience is already talking about. Not what was trending six months ago. This week. Tools like Hermes or even a well-built Claude workflow can pull a brief from Reddit, Google News, and X so your posts land in an active conversation instead of starting one from scratch. Step 4: Separate your tracking by platform intentionally. What works on YouTube doesn't work on LinkedIn. Talking-head videos index differently than text posts. When you bucket your content by type and platform in your tracking, patterns show up fast. The goal isn't 10 dashboards. It's one weekly habit that tells you what to do more of. Most people are working hard on content and skipping the 20 minutes that would show them whether any of it is working.
Happy Monday
Sometimes you gotta have a genetic AI that gives you a run like a 10-year-old it really does have to make you laugh sometimes sharing this one this afternoon from River. Our agentic Ai bot inside Claude code
Happy Monday
Claude Skill
Video: https://www.loom.com/share/668b5473b9474b7b95b303f3c66d5056 Skill: https://claude.ai/public/artifacts/1348c9cd-db1a-4d03-8b15-141c762ee9a6
Claude Skill
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