The most confusing thing in the natural, functional medicine field...

Dr. Serge Gregoire

7d • Supplements

You think you’re opting out of a corrupt food system…

You ditched the processed garbage, you started reading labels, you found brands you trust…

But you may have been unknowingly funding Big Food this whole time.

Big food corps are quietly buying up health brands you trust... and I mean quietly!

Here's what's happened in recent years:

Nestlé acquired Atrium Innovations for $2.3 billion in 2017, handing them control of Garden of Life, Pure Encapsulations, and Douglas Labs in one transaction.

Then in 2020, they acquired a majority stake in Vital Proteins - America's leading collagen brand - completing the full buyout in 2022

And in 2021, Nestlé paid $5.75 billion for The Bountiful Company, which owns Nature's Bounty, Solgar, Puritan's Pride and Osteo Bi-Flex.

So Nestlé - the company that sells poison like Cheerios - now controls some of the most trusted names in the supplement industry.

That’s the irony of all this…

The most health-conscious people in the world are some of Big Food's most loyal customers.

It doesn't stop there either...

Clorox - the BLEACH company - owns Natural Vitality CALM, Rainbow Light, Renew Life and Neocell.

Kellogg's paid $600 million for RXBar in 2017.

Kraft Heinz acquired Primal Kitchen in 2019. The list goes on!

Because here's what these corporations DON’T advertise...

Once acquired, they typically aim to reduce operating costs, streamline production, and cut expenses - changes that can compromise ingredient sourcing and quality control.

For instance, the founders of New Chapter attempted to maintain the brand's integrity after being acquired by P&G, but had to eventually cut ties, explicitly because P&G was too profit-driven for their original vision.

After Nestlé acquired Garden of Life, consumer reviews started flagging real changes.

People who had bottles pre-buyout reported later versions contained less of each micronutrient and less of the raw food and probiotic blend…

They also added stevia to protein powder lines - no opt-out, no announcement.

The deeper problem is that even if the ingredient list looks the same, corporations can change where and how they source those ingredients - and you'd NEVER know from the label alone.

The answer to this is buying local, directly to the source like local farmers.

What else would you do?

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