What are filters actually helping with...

oh my dog… 2 hours that's it… 2 hours left on the free trial and then it's 29 dollars and honestly… 29 dollars is still a no brainer… but FREE is FREE and I'd rather you were in here experiencing it before you decide because here's what's been happening inside today… Epic people have been dropping their stuff… I've been getting my eyes on it… and the shifts that have been happening in real time are totes givin me all the feels Like THIS is why I do this… not the theory stuff… not the "here's a framework" stuff… the actual moment where someone goes OH… THAT'S what's been missing… and everything clicks WOOP that's been today and in just under 2 hours the door to getting that for FREE closes 29 dollars after that… still worth every single penny obvs… but also… why would you wait link's here… get in… come see what everyone's been buzzing about

so I did a thing… and I'm telling you now before I talk myself out of it 😂 𝗜'𝘃𝗲 𝗷𝘂𝘀𝘁 𝘀𝘄𝗶𝘁𝗰𝗵𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝟳 𝗱𝗮𝘆 𝗳𝗿𝗲𝗲 𝘁𝗿𝗶𝗮𝗹 𝗶𝗻𝘀𝗶𝗱𝗲 𝗠𝗬𝗠 (𝗠𝗮𝗴𝗻𝗲𝘁𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲) 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀… 𝗮𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗰𝗿𝗼𝗹𝗹 𝗽𝗮𝘀𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 "𝗯𝗹𝗮𝗵 𝗯𝗹𝗮𝗵 𝗯𝗹𝗮𝗵 𝘆𝗲𝗮𝗵 𝘆𝗲𝗮𝗵 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗳𝗳𝗲𝗿" hear me out for a second because this one's actually different and I think you know you need it here's what's been annoying me a lot lately… I keep watching people, smart a$$ people, people with totes epic stuff, posting into the void, you know the one? … and it's not because they're bad at what they do… like hello, DUH… it's because there's this massive gap between having something worth selling and actually knowing how to make people FEEL it it's like turning up to a party with the best story you've ever heard… and then spending all night talking about the weather because you didn't want to seem like too much... meh jeez louise 😂 that's what's happening in your content and that's literally what I fix and next week we go 𝗔𝗟𝗟 𝗜𝗡 𝗼𝗻 𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗦𝗵*𝘁 𝗧𝗵𝗮𝘁 𝗜𝘀𝗻'𝘁 𝗦𝗲𝗹𝗹𝗶𝗻𝗴… but I didn't want people turning up cold… guessing… still in their heads… so I thought, what if I just opened the doors early and we start NOW #excitingaf so that's what this is not a "come have a little look" situation… this is the pre-party party… get in, drop your stuff, let me get my eyes on it, and let's actually see what's not landing before the sprint even kicks off because here's the thing most people totes do not want to hear… it's not just content… if it was that simple you'd already be making money right 𝗶𝘁'𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 → 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 → 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 → 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 → 𝗖𝗛𝗔-𝗖𝗛𝗜𝗡𝗚 and most people are stuck at the very first one… posting… hoping… refreshing their notifications like "hello?? anyone??" and wondering why naff all moves oh my dog 😂 your words aren't landing… not because you're not trying… but because something small is off… you're softening where you should be sharp, holding back where you should be going in, saying almost the thing instead of THE thing

Of course, this is what I talked about today — because it’s what I’m living, walking, and testing in real time. This whole Owned Socials thing isn’t a theory — it’s THIS RIGHT HERE current experiment, my curiosity in motion. So here you go 👇If you’ve ever wondered what would happen if you owned your feed instead of renting it from platforms that change the rules every five minutes… this video’s for you. I dive into: • What an “Owned Social” actually is • Why I’m testing Skool as a social platform • How it’s already outperforming Facebook for conversations • What I’ve learned about visibility, connection, and control • And why I think this could be the future of online business 🎉 Oh — and a little celebration moment… I just passed 500 YouTube subscribers! Because visibility is my jam — and it’s not about hundreds of thousands It’s about getting your shit seen and sold by the right people. 🎥 Watch here → https://youtu.be/1MAClODVCWg If you click, watch, or even just peek, drop a little comment or emoji so I can track the data for the experiment — you know I’m geeking out on this already 🤓

Right, here’s another thing that really gripes my monkeys. I don’t even have monkeys. But if I did, they’d be GRIPED... Let’s say you join a business community. You join because you wanna connect with EPIC business HUMANS. You wanna have proper conversations about your business. You want support. You want insight. You want tips and tools that will actually HELP you move the needle… So tell me… What is the point when the owner of the group just asks meaningless, filler questions. All. The. Effin’. Time.HMMM Now before anyone gets twitchy, OBVS I love fun. I love banter. I love being human. I will 100% drop a dog pic and a daft GIF. I am not anti-FUN at all I am anti-surface-level-noise-dressed-up-as-community. “Do you prefer a daisy or a lily?” HELLO? “If you have a business say hi.” Duh. Why else are we here? “How many coffees have you had today?” Groundbreaking. And again, I’m not quoting anyone here... You KNOW the vibe. The constant engagement-bait loop that makes you feel busy but not better. And this is the bit where I put my leader hat on… If I join a BUSINESS space, I want substance. I want someone to challenge me. I want conversations that shift something. I want momentum. I want growth Not “pick a flower and comment below” on repeat. FUN is great. (I love fun) Filler as a strategy? (always) Not for me. Because here’s the thing, content should spark conversation. Conversation should build connection. Connection should build community. And community should move you forward. Not keep you busy…pffffftt If it’s not moving anyone forward, what are we actually doing? The eyes are rollin HARD What do you reckon? P.S - This is exactly why The BACKROOM exists. Yes, we woop. Yes, we wobble. HELLO Yes, there’s sarcasm and dog energy and the occasional swear word. But it’s mostly business. Confidence. Voice. Saying the thing you actually wanna say. its where the real sh*t gets said, getting feedback. growing some balls (metaphorical or otherwise). Doing the work.