Being fully booked does not automatically mean you’re profitable. Two clinics can both look “busy,” but: - One is stacked with low-margin services - One is anchored by high-LTV treatments and memberships Profit comes from: - Service mix - Pricing discipline - Retention and treatment plans If your schedule is full but cash flow feels tight, the issue isn’t effort—it’s structure.

Branding isn’t: - Your logo - Your Instagram grid - Your color palette Your brand is what patients experience: - How your front desk sounds - How consults feel - How follow-ups are handled - How consistent the experience is Marketing brings people in. Branding makes them stay—and refer.

Most founders think the Medical Director conversation is about: “How cheap can I get this done?” That’s the wrong question. The real questions are: • What authority do they actually have? • How involved do they need to be? • What does good oversight look like? • How does this scale past one location? A Medical Director relationship should: ✔ Protect the practice ✔ Support growth ✔ Reduce risk through clarity If the expectations aren’t defined early, problems show up later — usually at the worst possible time. 👉 What’s your biggest uncertainty about the Medical Director role right now?

Most people who step into aesthetics are capable, driven, and genuinely care about their patients. What they don’t always get is clarity around the business side. Not because they did anything wrong — but because no one ever slows down enough to explain how ownership, structure, compliance, and growth actually fit together. If you’re an RN, NP, or clinic owner and you’ve ever thought: • “I just want to understand this better before making my next move.” • “I don’t mind investing — I just want to do it intelligently.” • “I want something that feels solid, not rushed.” That’s not hesitation. That’s good judgment. This community was built for people who want to: • Learn the why behind the decisions, not just copy what others did • Build systems that support growth instead of creating stress • Ask thoughtful questions in a space that respects experience No hype. No pressure. No pretending there’s only one right path. Just real conversations, real education, and a clearer way forward. If this feels aligned with where you’re at right now, you’re in the right place. 👉 What part of your MedSpa journey are you looking to get clearer on next?

This isn’t about ego. It’s not about titles. And it’s definitely not about “who works harder.” RN vs NP determines: • Ownership options • Control over clinical decisions • How money legally flows • What structures are even possible Too many people open first and ask questions later. Then they’re stuck trying to “fix” a structure that was wrong from day one. The goal isn’t to do what others are doing. The goal is to do what works long-term in your state. That’s why we separate myths from reality early. 👉 Drop your role below (RN / NP / MD / Other). This helps tailor future breakdowns.