Branding isn’t: - Your logo - Your Instagram grid - Your color palette Your brand is what patients experience: - How your front desk sounds - How consults feel - How follow-ups are handled - How consistent the experience is Marketing brings people in. Branding makes them stay—and refer.

Most founders think the Medical Director conversation is about: “How cheap can I get this done?” That’s the wrong question. The real questions are: • What authority do they actually have? • How involved do they need to be? • What does good oversight look like? • How does this scale past one location? A Medical Director relationship should: ✔ Protect the practice ✔ Support growth ✔ Reduce risk through clarity If the expectations aren’t defined early, problems show up later — usually at the worst possible time. 👉 What’s your biggest uncertainty about the Medical Director role right now?

This isn’t about ego. It’s not about titles. And it’s definitely not about “who works harder.” RN vs NP determines: • Ownership options • Control over clinical decisions • How money legally flows • What structures are even possible Too many people open first and ask questions later. Then they’re stuck trying to “fix” a structure that was wrong from day one. The goal isn’t to do what others are doing. The goal is to do what works long-term in your state. That’s why we separate myths from reality early. 👉 Drop your role below (RN / NP / MD / Other). This helps tailor future breakdowns.