For one of our members, it was streaming on audio podcasts. Totally unexpected.
She'd tried everything — Meta, Google, even TikTok (which, respectfully, is a tough play for medical aesthetics). All worked okay. None worked great.
Then she tested streaming spots on two niche wellness podcasts. $1,800 spend. 47 leads. 12 consults booked. 4 treatments sold at $3,800 average.
The lesson wasn't that podcasts were magic. It was that she'd been fishing in the same crowded pond as everyone else.
Your challenge: Identify one channel you're ignoring because "it probably won't work for my industry." Test it anyway. Not with your whole budget — $500-1000 is plenty for a signal.
Report back here. I want to know what you find.