What is a tripwire? · Speaker Mastery Community

What is a tripwire?

I got asked this question today and thought everyone would benefit from learning this critical lead gen tidbit.

A tripwire refers to the digital action item your audience took to become a lead. Here are some examples:

If they can fill out their information on your webpage, they have now entered your world. The webpage was a tripwire.
If they can download your ebook, the place they download it is the tripwire.
When you make a post and make an offer, the post was the tripwire.

In short, The Tripwire is: The action that takes people and turns them from audience to lead.

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