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Today, we reached 60 members.
wow. I wanted to share a few thoughts. This group started as a school for copywriters, but over time it evolved into a space for creative writing. As many of you know, there are already two masterclasses available here, and I’ll be adding more in the future. The goal is simple: a free community where writers can read one another’s work and be read in return. From experience, I know that not everyone who joins will participate in good faith. Some people won’t read, engage, or contribute—they’ll simply try to use the community to promote themselves. Promotion is perfectly fine; there’s a dedicated section for it. But I’ll always ask for mutual respect and genuine participation. I’ve seen writing communities descend into chaos before. That’s not what we want here. I’d like this place to feel like an online retreat for writers. If you have doubts, ask. If you’ve written something you’re proud of, share it. If you’ve had a success worth celebrating, tell us. Someone will read it. Just remember to return the favour. Let me give you an example. For eight months, my growth on Substack was almost nonexistent. I just kept writing and publishing. Then, over the last couple of weeks, I started reading other people’s work, leaving thoughtful comments, and restacking articles and Notes. The result? I now gain new followers or subscribers every day (5, sometimes 7), without spending a penny. That’s the real secret to being noticed: invest time in getting to know people genuinely. A writer’s intelligence is reflected not only in what they write, but also in how they respond to the work of others. Every great writer has, at some point, engaged with another great writer. A community like this—full of ideas, ambition, and hope—deserves to be protected, enriched, and supported. Some of you are already doing exactly that. You write. You reply. You encourage others. Some even leave prayers and kind words. In many ways, it mirrors life outside these walls. Thank you for being here.
Today, we reached 60 members.
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Write and Read - Brief Introduction
Alright. A new Board for your writing process! Yeah! Here you can share your work, pieces of what you’re writing, or excerpts from a book you’ve already published. Let’s keep this an honest board. If we write, we should read as well. That way, anyone who shares their work here and wants to be read will have a real audience of readers. But I’ll say it again: if you want people to read your work, return the favour by reading others too. That’s how a community works. I’d also encourage writers to share just a few pieces at a time, maybe one or two a day, so readers have the time to actually read them and, hopefully, leave a comment. 😃 How does all of this sound? enjoy!
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High-Concept: The Premise That Sells Your Story
This is a gift for my community. It’s a topic unknown to many, but very important when we pitch our novel to an agent. A strong high-concept premise strengthens your chances of landing an agent and, subsequently, a publisher. In my classroom, inside Creative Writing Basic, you’ll find a clear breakdown of what “high-concept” really means, why agents look for it, and how to shape your idea so it works in a single sentence. At the end of the article, you’ll find a ready-to-use ChatGPT prompt to turn your story into a strong high-concept pitch. If you read it, please leave a comment with your high-concept premise. Also, not every story has a high-concept premise by default, so this is a challenge you might want to take on. 🙂 https://www.skool.com/marcello-iori-7056/classroom/b302f4fe?md=d6a6e730f03f4a4580b04663e53e3a18
The Great Royal Fruitcake Chase of July 29, 1981
The scene opens with a dramatic orchestral BWAHHH! as the Royal Fruitcake—five feet tall, 225 pounds, and wobbling with villainous intent— suddenly sprouts tiny fondant legs and takes off running through Buckingham Palace. Five‑year‑old me watches from the TV, eyes huge, cereal spoon frozen mid‑air, as the announcer shouts: “IT’S ON THE LOOSE, FOLKS!” The cake barrels down the palace hallway, its marzipan crust clanking like armor. Guards give chase, but every time they get close, the cake drops a trail of raisins like cartoon caltrops. SLIP! WHAM! BONK! Guards tumble like bowling pins, helmets spinning, feet kicking in the air before gravity remembers to apply. Diana, drawn with sparkling eyes and a 25‑foot animated train, spots the runaway cake and gasps. Her train whips around like a lasso— WHOOSH! She tries to snag the cake, but it ducks, and her train wraps around a guard tower, yanking it down like a collapsing circus tent. The cake blows a raspberry. A literal raspberry. It splats onto the floor. Charles appears in his ceremonial uniform, but in cartoon form the medals are so heavy they drag him sideways. He tries to run— CLANK‑CLANK‑CLANK! but the weight pulls him into a zig‑zag pattern like a malfunctioning shopping cart. He lunges for the cake. The cake sidesteps. Charles slides across the floor and crashes into a table of teacups that explode upward in a geyser of porcelain. Because they baked the cake, the Naval Armed Forces burst in with synchronized cartoon marching. One sailor blows a whistle. Another unfurls a blueprint labeled: OPERATION: RECAPTURE THE FRUITCAKE. They deploy nets, whisks, rolling pins, and a giant industrial spatula stamped with the ACME logo. The cake dodges everything, moving with surprising agility for a dessert that weighs more than a small horse. Cut to the living room. Five‑year‑old me leans toward the TV, eyes glowing with cartoon determination. I shout, “GO LEFT! HE ALWAYS GOES LEFT!” and somehow—because cartoon logic— the characters hear me.
The Great Royal Fruitcake Chase of July 29, 1981
Tote Bag
In the beginning, before logos, before slogans, before the whale illustration that launched a thousand brunches, there was only Canvas, a primordial beige fog drifting across the universe. From this fog emerged the First Tote — stitched by the cosmic seamstress Bagatha, whose fingers were made of recycled moonlight and whose sewing machine ran on pure smugness. The First Tote opened its mouth (it had a mouth then) and declared: “I SHALL CARRY ALL THINGS.” And the universe, not yet knowing sarcasm, believed it. Soon, tote bags began appearing everywhere — in grocery stores, in fashion runways, in the dreams of graphic designers who whispered, “Flat… so flat… so printable…” They multiplied faster than consumer desire during a seasonal sale. One tote bag became ten. Ten became a hundred. A hundred became the number in Jason’s closet, which scholars estimate to be “too many” and “possibly sentient.” The Tote Council convened. They spoke in rustling canvas tones: “We must find the Chosen One. The human who will actually reuse us.” They did not find this human. The Plastic Bags, thin as whispers and twice as judgmental, rose from their crinkly kingdom. They marched across supermarket aisles, chanting their ancient war cry: “FREE WITH PURCHASE!” The totes responded with their own battle hymn: “FIVE DOLLARS BUT ETHICAL!” The clash shook the earth. Plastic bags flew like translucent ghosts. Totes thudded like disappointed gym teachers. The battle lasted seven days, mostly because the totes insisted on taking breaks to discuss typography. From the chaos stepped a lone figure: Jason Bearer of Twenty‑Three Totes, He Who Knows the Paradox. He lifted a tote bag high — the one with the ironic slogan, the one that promised sustainability but mostly carried books he meant to read. “ENOUGH!” he shouted. “We shall not be ruled by bags! We shall reuse! We shall repurpose! We shall stop accepting totes at events just because they’re free!” The totes gasped.
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