Why Local SEO Is About to Make a Big Comeback + How To Profit Wildly From It

For years, everyone said “SEO is dead.”

But that was never true.

But it was somewhat dying in the sense that businesses were focusing their attention elsewhere.

The problem is most people stopped paying attention when the game shifted from keywords and backlinks to entities, authority, and signals.

Now AI is bringing those signals right back to the surface in a massive way.

FACT: Over the next few years, fewer and fewer people will start a search in an actual search engine.

It's already happening now.

They’ll ask ChatGPT, Gemini, Grok, or voice tools like Siri and Alexa instead.

And those tools aren’t guessing.

They’re pulling data directly from Google, Maps, reviews, your content, your reputation, your schema, and your site’s authority.

That means your Local SEO footprint is becoming the training data for AI.

If your business (or your clients’ businesses) doesn’t exist clearly and consistently online, AI won’t have enough to “see” you.

You won’t just be buried… you’ll be invisible.

And invisible businesses don’t survive.

Here’s the opportunity most people are missing:This shift is creating a massive money-making window for those who understand how to adapt.

Agencies and marketers who know how to:

Rebuild visibility around AI-driven search behavior
Package it in a way local businesses instantly “get”
Position it as different from tired old SEO offers

…are going to win big in the next few years.

Because every business will need someone who knows how to make them AI-visible.

And right now, almost no one is offering that.

This is the second wave of Local SEO…and WAY bigger than the first.

If you’ve been thinking SEO is on its way out, think again.

It's evolving, and those who adapt will be the ones AI keeps choosing.

Local SEO isn’t dying.

It’s rebirthing.

And this time it's personal muhaha. Just kidding. I've always wanted to say that.

This time it’s fused with AI.

Those who understand how to position that difference are about to build local empires.

The question is, will you evolve with it… or watch others take your place?

Drop your thoughts below...do you think local businesses are ready for this shift?

Best,

Brian

With

@Mike Clay

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