'Proof Modifiers' = recency signals?

@Mike Clay understood. Thank you

@Mike Clay been using the frame formula and SOS email sequencing for chiro client for a couple of days to re-engage cold clients that haven't been in for an adjustment in over 6 months. 20 restarts - 3 emails into the sequence. Previous efforts had 10 for the year. Frame - Prevent the inevitable because we know your not being physically active. Stop lying to yourself.

@Mike Clay - business altering at so many levels. Thank you

@Paul Gonzalez - 'm assuming that all product pages are infected. 1st - make sure the client didn't activate 'no index' somehow. 2nd - Use their created disaster to completely take over and never let them touch anything again. ***Don't fix this for free*** 3rd - The best selling product needs to be fixed first. Remove the work done by the client and test the url. Protip: Test the page speed of the homepage and every product page pre and post changes https://pagespeed.web.dev/. Keep the urls for each in a spreadsheet. I think you will find that you have bigger issues than schema.

@Nana Zaba - In my opinion your your better off using FB and IG for lead generation. The algorithm currently in place is incredible at finding in market prospects. Cost per lead and conversion rates of others are irrelevant as you're not them and not using their sales system/funnel. What are your conversion, retention, gross profit, average order value and lifetime value numbers? Ex: If you're first month charge for a new client is $2,500 and you have a 12 month retention average. Assuming the average client you have is the same as the average client you're acquiring through paid ads. The Question becomes: How much are you willing to pay to acquire $30,000 in revenue? One thing I can say for certain after spending/managing $50+ million in ad spend and dealing with all kinds of local businesses for 30 years. If you're not willing to spend $2,500 to get one client to validate your funnel in the first 30 days. You don't have the correct mindset to play the paid ads game. Cost per anything or ROAS are not optimization metrics inside FB and IG. Try paying your bills with ROAS! Gross profit per transaction and profit volume are the only things that matter to you bank account.

perfect