3d • General discussion
3 lines to use on your next $5K sales call
If you want to land higher-dollar clients, stop explaining your services.
Here are 3 exact shifts to make on your next call.
These are simple.
But they change everything.
1. Stop Explaining Deliverables First
Most agencies start like this:
“We’ll optimize your site, improve Maps, build links…”
That instantly puts you in the “vendor” bucket.
Instead, start here:
“Before I explain what we do, let me ask you something — when someone looks at 3 companies in your space, why would they pick you?”
Now you’re not selling SEO.
You’re forcing them to confront their differentiation.
Most won’t have a clear answer.
That creates tension.
And tension creates authority.
2. Say This When They Ask “What Do You Actually Do?”
When they push for details, don’t list tasks.
Say:
“We make sure that when someone compares you to your competitors, you don’t look equal.”
That’s it.
Then pause.
If they ask how?
Now you can explain your process.
But you’ve framed it around comparison..not tasks which is what almost all agencies try to sell.
High-paying clients care about beating competitors.
Not technical jargon.
3. When Price Comes Up, Don’t Defend
When they hesitate at $5K, don’t justify.
Say this calmly:
“If you’re looking for the cheapest way to get more traffic, we’re probably not the right fit. We’re the right fit if you want to win your market.”
Then stop talking.
The wrong clients leave.
The right clients lean in.
That line alone filters out 50% of price shoppers.
Here’s the truth:
Most agencies lose $5K deals because they sound like everyone else.
The moment you stop sounding like everyone else,
your price makes more sense.
Try one of these on your next call.
Brian and Mike
Maps Liftoff | Local AI Visibility Systems
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3 lines to use on your next $5K sales call
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From Maps Liftoff, Brian Willie & Michael Clay. Master Local AI-driven visibility and get found everywhere.
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