I saw this post in Facebook: Something interesting was noted this week in the local SEO space… Two Google searches were performed for **“Chicago plumbers”**: A traditional search showing the Map Pack A conversational search triggering an AI Overview Here’s the surprising part: There was **zero overlap** between the 3 businesses in the Map Pack and the 3 businesses recommended in the AI Overview. Not one business appeared in both. After analyzing all 6 companies across multiple platforms, the findings were eye-opening. ### The AI Overview businesses had: Perfect NAP consistency (identical info everywhere) Strong institutional authority (BBB listings, awards, associations) Clean technical profiles with no data conflicts Current licensing and compliance documentation No schema markup ### The Map Pack businesses had: Strong engagement and visibility Higher review volume overall Schema markup implemented Multiple NAP variations Conflicting or outdated business information Weaker institutional authority signals This challenges a lot of conventional SEO thinking. Schema markup is designed to help search engines and AI better understand content — yet the AI Overview favored businesses that simply nailed the fundamentals: • Consistent, verified citations • Real-world authority signals • Clean external data validation • Institutional credibility It appears Google’s AI may be operating on a different trust model than traditional local search. And when referring to citations, this doesn’t mean blasting listings across low-quality directories. It means 10–15 high-quality, verified platforms that require legitimate business documentation. Google is actively testing AI Overviews for conversational queries. Today it’s plumbers in Chicago. Tomorrow it could be your market. If you’re in local SEO or run a local service business, this shift is worth paying attention to. The businesses winning the Map Pack today may not be the same ones AI recommends tomorrow. Reference from Caleb Ulku

Hey guys, realistically. How far can we get a single GMb to show in the 3-pack. I though I noted other doing it in large metro areas such as chicago while other say its impossible. With the work we do with relevance, can it be extended throught and area like chicago?

Got a client in the possum filter. He has a duplicate listing that we are tring to remove. Is the best way to get out of the filter sitll creating Geo Grid Articles along with the standard SEO (citations, branding etc.) For this client I am using Web20 Extreem Monthly GPB SEO. Im not sure what they are doing about the possum filters.

Hey guys, I have a biz owner the created 2 GMB listings, it was un no intentonal . We are trying to combine them because the wrong one has reviews. I contacted Google through the system, my telling them it is a duplicate and need to merge the listing and its been over a month. I also made a suggestion in the listing. How do I take a step further and get a hold of Google to make this change happen? Do you have any suggestions?

Most business owners treat their About page like a formality. A few sentences about how long they’ve been around, a generic mission statement, maybe a team photo from 2016. But here’s what’s actually happening in 2025, AI tools like Google’s AI Overviews, ChatGPT, and Gemini are scanning your About page to understand who you are. They’re not looking for fluff. They’re looking for proof that you’re a real, trustworthy entity. This is where E-E-A-T comes into play. Experience, Expertise, Authoritativeness, and Trustworthiness are how AI decides which businesses to trust and which to ignore. Your About page is where it finds those clues. Real names, credentials, links to verified profiles, years in business, associations, reviews, photos, and consistent information across platforms all connect the dots. Your About page is where AI starts to figure out who you actually are. You can call it ENTITY UNDERSTANDING, but here’s what’s really going on: AI uses something called Named Entity Recognition to scan your page for people, places, and business details that identify you. Then it uses a process called Entity Resolution to match that information to what it finds on your Google Business Profile, LinkedIn, Yelp, or anywhere else you appear online. When all those signals line up, AI connects the dots and sees your business as a verified, trustworthy source. That process powers Google’s Knowledge Graph and ties directly into E-E-A-T, which helps determine whether you’re credible enough to recommend when someone searches for what you do. @Mike Clay by the way is the king of shaping and controlling Google’s Knowledge Graph! If your About page is vague or outdated, AI can’t confidently recommend you. But when it sees a complete and credible story that matches your profiles and reviews elsewhere, your authority score rises and so does your visibility. So that's my long winded way to say your About page is not just for people anymore.