I recently watched a video by Caleb Ulku about the how Google is removing the "call button" on GBPs, while leaving them on Ads. Resulting in less calls. Have you experienced this? What are you doing to counter this? Here is Caleb's video:

If you can’t close $5K+ retainers… It’s not because you’re bad at SEO. It’s not because of your process. It’s not because of your results. It’s because no one fully believes you. That might sound harsh. But it’s the truth most agency owners never say out loud. You don’t have a skill problem. You have a proof problem. And right now, it’s getting worse. Because we are in a full-blown trust recession. Clients have been burned. Overpromised. Underdelivered. They are more skeptical than ever. Which means they are not just listening to what you say anymore. They are verifying it. Before they ever get on a call, they are: • searching your name • checking your site • reading reviews across multiple platforms • comparing you to other agencies • looking for anything that signals credibility By the time you get on Zoom… They have already made a decision about you. And here’s the real issue. Most agencies think they have proof. They don’t. They have: • case studies • testimonials • ranking reports But here’s the problem. So does everyone else. None of that makes you stand out. None of that creates certainty. It just makes you look like another agency saying the same things. So What’s actually missing? For most agencies, it's your own High-Ticket Proof Stack. Something that makes a prospect instantly think: “These people clearly know what they’re doing.” Something that shows up consistently no matter where they look. That’s what creates certainty. And without it… You are stuck explaining, convincing, and defending your price on every call. Later this week we are going to walk you through what aHigh-Ticket Proof Stack actually looks like… …and how the agencies closing $5K to $25K deals are structuring it so clients are already sold before the conversation even starts. Talk soon, Brian and Mike Maps Liftoff | Local AI Visibility Systems P.S. We’re opening up something soon that shows exactly how to build this into your own business. More on that soon.

For 20 years Mike and I have helped over 5,000 agencies get clients ranked at the top of search and more importantly, maps. But something is happening. Clients are ranking #1… …and the phone is not ringing like it used to. Why? Because we have quietly moved from a search economy to a recommendation economy. I explain what that means in this short video. Watch It Here: https://www.youtube.com/watch?v=1flc1vazzqY&t=9s Now for the fun part. Over the next several days we are going to show you something we have been building behind the scenes. It is designed to solve one of the biggest problems agencies are facing right now. How do you prove your value and help your clients win in a recommendation economy where rankings alone are not enough? More coming this week. Brian and Mike Maps Liftoff | Local AI Visibility Systems P.S. If this sounds interesting, comment below "behind the scenes." If we get enough replies we may even do a case study about how we just closed a $49K client using this.

If you want to land higher-dollar clients, stop explaining your services. Here are 3 exact shifts to make on your next call. These are simple. But they change everything. 1. Stop Explaining Deliverables First Most agencies start like this: “We’ll optimize your site, improve Maps, build links…” That instantly puts you in the “vendor” bucket. Instead, start here: “Before I explain what we do, let me ask you something — when someone looks at 3 companies in your space, why would they pick you?” Now you’re not selling SEO. You’re forcing them to confront their differentiation. Most won’t have a clear answer. That creates tension. And tension creates authority. 2. Say This When They Ask “What Do You Actually Do?” When they push for details, don’t list tasks. Say: “We make sure that when someone compares you to your competitors, you don’t look equal.” That’s it. Then pause. If they ask how? Now you can explain your process. But you’ve framed it around comparison..not tasks which is what almost all agencies try to sell. High-paying clients care about beating competitors. Not technical jargon. 3. When Price Comes Up, Don’t Defend When they hesitate at $5K, don’t justify. Say this calmly: “If you’re looking for the cheapest way to get more traffic, we’re probably not the right fit. We’re the right fit if you want to win your market.” Then stop talking. The wrong clients leave. The right clients lean in. That line alone filters out 50% of price shoppers. Here’s the truth: Most agencies lose $5K deals because they sound like everyone else. The moment you stop sounding like everyone else, your price makes more sense. Try one of these on your next call. Brian and Mike Maps Liftoff | Local AI Visibility Systems

UPDATE: LIVE WEBINAR 11AM WEDNESDAY NOVEMBER 12, 2025-JOIN LINK BELOW The call starts at 11AM Pacific/2PM Eastern sharp... be there 5 minutes early! 👉 Click here to join the call https://us02web.zoom.us/j/84179541285?pwd=hzPk5sVDRgbGAU6Pf17NllypUXD1x9.1 Use Passcode: 256711 Your next 10 clients are here... LIVE, TODAY Wednesday November 12th 11AM Pacific/2PM Eastern. There’s a massive shift happening right now in how smart agencies find and connect with their next clients. And the truth is… most people haven’t even noticed it yet. We’ve officially entered the Age of Intelligent Outreach. I’m not talking about chatbots or automation tools that blast the same message everywhere. This is different. This is smarter. This AI can now study your perfect prospects in detail. It's able to know what they post, what they care about, where they hang out online... and start real conversations across multiple channels automatically. No ads. No cold calls. No mass emails. Just intelligent, personalized outreach that feels authentic — because it is. 🔥 How agencies are using AI to open doors with dream clients. 🔥 How multi-channel outreach is replacing outdated “spray and pray” tactics. 🔥 How to plug into this system (without hiring or writing a single message yourself). If you’ve ever felt like the old way of prospecting just doesn’t cut it anymore… you’re right. The call starts at 11AM Pacific/2PM Eastern sharp... be there 5 minutes early! 👉 Click here to join the call https://us02web.zoom.us/j/84179541285?pwd=hzPk5sVDRgbGAU6Pf17NllypUXD1x9.1 Use Passcode: 256711 Talk soon, Brian and Mike Maps Liftoff | Local AI Visibility Systems