Why Authors Are Chasing Me Down · Make Em Beg to Buy

Why Authors Are Chasing Me Down

The Power of an Irresistible NEW PLAN!

Ever notice how certain offers seem to effortlessly attract the right people?

I discovered this when I posted a simple NEW PLAN on social media last Friday morning:

"Can I pay YOU to turn your book into AI tools that help your people?"

This Monday morning—just one business day later—I was on a call with a publisher who immediately agreed to promote me to his HUNDREDS of authors, including one with over 1 million followers.

This was our first conversation.

He also invited me onto his podcast and volunteered to personally introduce me to his authors with the most engaged audiences.

It happened so fast it made my head spin. 😵‍💫

**The Meat in the Sales Sandwich**

Most businesses make a critical mistake in their marketing. They focus entirely on:

Their personality ("Trust me, I'm great!")
Their philosophy ("Look how smart I am!")

But they're missing the meat of the sandwich—the PLAN.

The PLAN is what makes people want your offer without needing to be convinced.

As Travis says: "Find out what your audience is fed up with. Give them a new, clearly different and desirable way out."

**Why This NEW PLAN Creates Instant Desire**

My offer completely reverses what everyone else is doing.

Most people approach authors saying: "Pay me and I'll turn your book into AI tools."

I flip the script: "I'll pay YOU to turn your book into AI tools."

This isn't just a different offer—it's a fundamentally different PLAN that addresses what authors are truly fed up with.

**What Authors Currently Face**

Authors have brilliant ideas captured in their books, but they're fed up because:

Book sales alone rarely create the financial impact they hoped for
Readers buy their books but don't implement the wisdom inside
Their knowledge is trapped on pages instead of actively helping people
They've hit a ceiling on their impact despite having valuable expertise

**What They've Already Tried (and Why It Failed)**

When I ask what solutions they've attempted, I hear:

"I've created courses, but the completion rates are dismal"
"I'm doing coaching, but I can only handle so many clients"
"I've built membership sites, but creating content constantly is exhausting"
"I've tried affiliate promotions, but the good ones are hard to find"

Every alternative leaves them stuck in the same pattern: more work, more time, more effort—with diminishing returns.

**The Power of a Different Path**

When I offer my NEW PLAN, the energy shifts instantly because it delivers four benefits no author or audience owner can resist:

It solves a problem they KNOW their audience has - Readers want implementation, not just information
It makes them look like a HERO - They can offer cutting-edge AI tools to their audience without any technical knowledge
It removes work from their plate instead of adding to it - No new content creation required
It provides compensation - They get paid for knowledge they've already created

**Why This Works When Everything Else Fails**

The magic isn't in the AI tools. It's in the NEW PLAN that gives authors a clearly different and desirable way out of their frustration.

Authors aren't looking for "more features" or "better pricing." They're looking for ESCAPE from their current reality.

When your NEW PLAN provides an escape route from these frustrations, you don't need convincing tactics or complex sales scripts.

Your offer becomes their ONLY VIABLE NOW PLAN.

Pre-selling IRRESISTIBLE NEW PLANS has helped me generate nearly $300K in partnerships in just 14 months.

So I'm curious:

What do you want to sell more of?

And what NEW PLAN would make people chase you down instead of you chasing them?

Remember: It's not about packing your offer with more stuff and hoping people want it. It's about creating a NEW PLAN that's so clearly different and desirable that people see it as their only logical next step.

Drop your thoughts below, and let's explore how you might flip your current offer into something irresistible.

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BIG QUESTION: Do you want me to do a live call to create IRRESISTIBLE NEW PLANS that presell your offers?

Vote below.

🙌 Yes! I want an IRRESISTIBLE NEW PLAN that presells my offers.

👎 No thanks. I'm already making more sales than I can handle.

41 votes

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