4d • General discussion
The fastest way to cash when you need it NOW (part 3)…
In Part 1 we talked about pent up demand: https://www.skool.com/make-em-beg-to-buy-4557/the-fastest-way-to-cash-when-you-need-it-now-part-1?p=780f202c
In Part 2 we talked about how to spot it: https://www.skool.com/make-em-beg-to-buy-4557/the-fastest-way-to-cash-when-you-need-it-now-part-2?p=2d34d566
Today we’ll talk about the easiest thing to sell in 2025 & moving into 2026.
Travis shared with me that in the new age of AI and information overload people are craving 6 specific things:
1. CERTAINTY… Will this actually work for me?
2. DOABILITY… Can I actually pull this off?
3. SPEED… How fast can I get results?
4. FUN… Will I enjoy this process?
5. INTIMACY… Small groups, personal attention
6. HUMAN CONNECTION… Real people, not bots
Scale each factor 1-10.
The higher your total score the faster it sells.
So what’s crushing now?
Small intensive workshops (1-10 people).
Virtual is good.
In person is even better.
It can be done in a weekend.
You could sell spots for $1k, $2k, $5k, even $10k+ and it can sell out fast.
Can you guess why it works so well?
✅ it’s certain (you WILL get the result)
✅ it’s doable (done with you)
✅ Fast (one weekend)
✅ Fun (another online course = 🥱)
✅ Intimate (small group)
✅ Human connection (meet real people)
It hits all 6 factors.
It’s always been true. But now more than ever people are lonely.
Social media connected us but made us feel isolated.
We’re overwhelmed by choices.
Now we’re at a point we want certainty over information.
People will pay a premium for transformation over information.
Travis has run a few in person workshops.
The pitch is basically “Fly out to Little Rock for a weekend. When you leave, you’ll have this cool xyz result.”
It’s a complete offer that hits all 6 factors.
And it sells out by lunch time.
Just a few days ago Travis auctioned 1 spot for private mentoring in the Ronin group.
He sold it to the winning bidder for $89,000.
Why?
Because it hit all 6 factors at the highest level.
Maximum certainty (working directly with Travis).
Maximum intimacy (one on one).
Maximum human connection.
The pent up demand was there.
He tapped into it.
Compare that to “Buy my 8 week course and figure it out yourself.”
Which one would you buy?
The market is screaming for offers that hit these 6 factors.
Most people are still selling the old way.
That’s your opportunity.
Part 4 coming soon…
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The fastest way to cash when you need it NOW (part 3)…
skool.com/make-em-beg-to-buy-4557
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