Today I’ll show you how to find it.
Most people THINK they know what their/their partners audience wants.
They build it.
Then crickets.
Or they assume the market is saturated or has no money.
Wrong.
There are always people with money willing to throw it at you if you make the right offer.
If that isn’t the case it’s because we’re not offering what they actually want.
Travis teaches two simple ways to find pent up demand without guessing…
Method 1: The Discussion Test
Look for conversations in groups that go LONG and get people fired up.
If they’re talking about something obsessively… That’s your goldmine.
They want a solution.
They just haven’t found one that works yet.
Example:
You see a thread in a Facebook/Skool group where 50+ comments are debating the best way to do X.
People are frustrated.
They’re trying different approaches.
Nothing’s quite right.
That’s pent up demand screaming at you.
Method 2: The Poll Method (This is the cheat code)
Don’t guess.
Just ask.
Takes 5 minutes to post a poll.
Tells you everything you need to know.
“Would you be interested in X?”
If nobody bites just pivot.
If they’re excited you’ve struck oil.
This is how you remove all the guesswork.
You’re not betting on what you THINK people want.
You’re letting them tell you directly.
Travis says “With a wee bit of practice: Pent up Demand + sorting/sifting = sales coming like Bing, bing, bing, bing, bing.”
But you have to FIND it first.
So don’t build in a vacuum.
Start watching the conversations.
Start asking the questions.
The demand is already there.
You just need to spot it.
Part 3 coming soon…