UPWORK OUTREACH - Upwork Job/Client selection Master Class

Yusra Zia

2d • Notes 📝

𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗚𝗼𝗮𝗹:

𝙃𝙢𝙖𝙧𝙖 𝙖𝙞𝙢 𝙝:

Long-term clients banana
High-paying, serious businesses k sath kaam karna
Apna time, skills or energy waste na karna

Is liye har job ya client accept nahi karna, smart selection karni h.

𝟭. 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁:

Humein kaise clients chahiye?

Aise businesses:
Jinko humari services ki real zaroorat ho
Jinhe hm content strategy / social media marketing se grow karwa sakte hon
Jo results ke badlay proper pay dene ke capable hon
Jo long-term kaam ke liye ho (one-time projects avoid)

Kis client ke sath kaam nahi karna?

Jinko hum grow hi nahi karwa sakte
Jinse hum paisa nahi bana sakte
Jo paisa bana sakte hain lekin:

Pay nahi karte
Kam pay karte hain
Toxic clients (attitude, pressure, disrespect)

Jab opportunities achi hon, to financially weak clients mein phasna stupidity hoti hai.

𝟮. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁:

Har cheez ke expert banne ki koshish mat karo
Ek specific niche choose karo
Example: Content creators, Coaches, SaaS, E-commerce, Agencies
Jab niche clear hota hai:
Client apko expert samajhta hai
Pay better milta hai
Trust jaldi build hota hai

𝟯. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 (𝗖𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻)

Focus only on Rich Countries:

US
UK
Australia
Germany

Avoid:

Pakistan
India
Bangladesh
Sri Lanka

Agar US/UK ka client bhi low pay offer kare → Reject,

Country se zyada client mindset & budget matter karta hai.

𝟰. 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻

Whom to judge?

=> Editors / Designers (niche ke hisaab se) ki:

Posts ke comments
Followers list

What to judge?

Profile active hai ya dead?
Regular posting ho rahi hai ya nahi?
Quality content ya random posts?

How to Approach?

Direct pitching bilkul nahi

Step-by-step:

Salam dua
Stories par reply
Posts par genuine comments
At least 2 weeks relationship build
Phir batana:

“Hum yeh services dete hain”
“Free session book kar lo”

6. Call par:

Free foundation cheezain (content strategy etc.)
Phir softly paid services pitch

👉 Client ko feel nahi hona chahiye ke usko becha ja raha ha

𝟱. 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸:

Approach:

Content Creators
CEOs / Business Owners
Agencies

Avoid:

Poor countries ke clients
Cheap mindset wale clients

𝟲. 𝗥𝗶𝗴𝗵𝘁 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗳𝗼𝗿 𝗝𝗼𝗯 𝗦𝗲𝗮𝗿𝗰𝗵

Video Edit (Editing / Editor avoid)
Graphic Design / Logo / Design
eBook
Digital Project Management
Virtual Assistant (VA)

Agar good jobs na milen:

Page reload karo
Keyword change karo

𝟳. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗝𝗼𝗯𝘀 & 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Featured Job:

Top par jo job hoti hai wo ad hoti hai
Zaroori nahi ke wo newest ho

First Method (Best):

New job → 5–10 minutes ke andar bid
Client quickly interview & hire karta hai

Boost Bidding:

Required: 9 connects
Recommended boost: 30 connects (top py rehny k liye)
Kam boost = next day neeche → client lose

𝟴. 𝗝𝗼𝗯 𝗛𝗲𝗮𝗱𝗶𝗻𝗴:

Keywords: LONG TERM, CASH COW, YOUTUBE AUTOMATION(Mostly cheap clients, shortcuts, AI scripts, sourcing material = 🚩)
Entry-level likh kar expert ka kaam
One-time projects
Very low hours (5 hrs/week)
Over-demanding + low budget

Single red flag par reject nahi, multiple red flags hon to reject.

𝟵. 𝗖𝗵𝗲𝗰𝗸 𝗟𝗶𝘀𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗧𝗵𝗲 𝗝𝗼𝗯 𝗣𝗼𝘀𝘁:

Must-Check Points:

Job Posting Time: ASAP bid
Payment Method: Verified preferred
Budget: Description se judge karo
Ratings: 4.5+ best
Total Spent: Zyada jobs + low spent = poor client, Kam jobs + zyada spent = good client
Location: Rich countries only
Job Type: Hourly / Fixed (both fine)
Expertise Level: Entry likh ke expert ka kaam = 🚩
Duration: Long-term preferred
Hours: Ziada hours = serious client, 5 hrs/week = unserious / confused
Hire Rate: 60–70%+
Proposals: less than 5 = good chance, 10 = boost required
Client Behaviour: Ghosting, rude tone, pressure = 🚩