16d • Notes 📝
Social Media Management (SMM) Class 2
1 Why People Engage and Buy, 5 Psychological Triggers
1. Desire, I want to improve
- Gym: Main fit aur healthy banna chahta hoon
- Clothing: Main modern aur stylish dikhna chahti hoon
- Restaurant: Main best taste try karna chahta hoon
- Real estate: Mera dream home chahiye
2. Pain, I want a solution
- Gym: Weight loss ka proper plan chahiye
- Clothing: Sahi size aur price ka combo kahan milega
- Restaurant: Quick and tasty meal chahiye
- Real estate: Simple paperwork aur guidance chahiye
3. Fear, I don’t want a mistake
- Gym: Galat workout se injury nahi chahiye
- Clothing: Order galat size ka na mile
- Restaurant: Food safe aur fresh ho
- Real estate: Scam se bachna hai
4. Curiosity, I want to know more
- Gym: Ye new workout trick kaise kaam karti hai
- Clothing: Kya ye nayi collection trend mein hai
- Restaurant: Naya special dish try karun ya nahi
- Real estate: Kya yeh location invest karne layak hai
5. Aspiration, I want to become better
- Gym: Main strong aur confident dikhna chahta hoon
- Clothing: Main fashion influencer jaisa style adopt karna chahti hoon
- Restaurant: Main foodie aur taste expert banna chahta hoon
- Real estate: Main smart investor banna chahta hoon
2 How to Create an Ideal Customer Persona (ICP)
Example, Clothing Brand
- Age and Location: 18-30 Karachi
- Pain: Everything is expensive or out of stock
- Aspiration: Look modern and stylish at a good price
- Behaviour: Follows fashion influencers' shops online
- Interests: Fashion accessories, lifestyle trends
- Content preference: Instagram TikTok reels outfit ideas
- Dream and Fear: Dream Stylish and confident feel Fear Wrong size or order
Example, Gym
- Age and Location: 20-35 Lahore
- Pain: Weight gain and no proper plan
- Aspiration: Fit and confident body
- Behaviour: Follows fitness pages, posts workout selfies
- Interests: Nutrition,n fitness trends
- Content preference: Short video reels tips
- Dream and Fear: Dream Healthy lifestyle Fear Injury or wasted money
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Social Media Management (SMM) Class 2
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