4d • Notes 📝
Setting realistic goals in freelancing *NOTES*
Q) How to set realistic goals in freelancing?
Break goals into the levels
- Short term goals (0 to 3 months)
- Land my first 3 clients
- refine service offer
- How you gonna pitch your offer
- whom you want to work with
- what type of clients should I onboard
- what type of clients I should not unboard
- refine my niche more in details
eg: Cash cow clients ,business content ,educational contain editing ,courses content editing ,reels editing
- Set up the portfolio while on boarding clients and completing their jobs and also focusing that the portfolio I am building exactly with those clients whom I more likely to work with in the future so the portfolio will help me in my long term goals and build case studies to showcase the results
2) Mid term goals (3 to 12 months)
- Consistently earn 2K to 5k dollars a month
- build authority
- optimise my pricing
Should I price more?
Should I price it low?
identify what exact pricing is perfect for my current state?
3) Long term goals (1 to 3 years)
- Scale to 10k dollar a month
- Q) how to break the glass ceiling
- either I have to onboard more clients
- either I have to speed up my processes and project completion time
- either charge more to the existing clients by providing some extra values or services to them or it I just increase the service pricing
- Automatic your task
- hire help, Mentors, Consultants
- transition to agency
1)Short term goals (0 to 3 months)
- Goal is to land first three clients
- ON UPWORK apply to at least 5 to 10 jobs per day using the personalized proposals
- OUTSIDE UPWORK send 20 Instagram and LinkedIn DMs to potential clients
- if I have a no portfolio then I can offer 5 free or low cost project in exchange for the reviews
- test difference service packages
- Basic video edit $50
- vlog edit $100
- Reels edit like ali abadal or iman gadhi $120
2)Mid term goals (3 to 12 months)
- Goals :Consistently earn $2k to $5k /month
- ON UPWORK:
- optimize your profile by using seo and specific keywords
- Start ranking for upper search algorithm top 20% freelancers get inbound leads
- raise prices every 3 client
- OFF UPWORK:
- Post content on LinkedIn and Instagram to attract client 1 to 2 post per week just
- engage with potential clients in Facebook groups and other similar platforms
- convert one time client into monthly retainers
3)Long term goals (1 to 3 years)
- Goal scale to 10k dollar/month, automate task, higher help and transition to an agency
- ON UPWORK:
- Stop actively applying and let inbound clients come
- rank in top rated or top rated plus for more profitable visibility
- Q) how to get the top rated batch?
- Q) how to get the top rated plus batch?
- offer high ticket packages (example $1000 + month retainers)
- OFF UPWORK:
- Hire of freelancer, bidders, editors, project managers to handle small task for $500/month for example
- Build a lead funnel on LinkedIn Instagram daily engagement + cold Dms
- convert upwork success into an agency website and scale outside the platform.
- Use data not emotions
→ track hours worked vs Money earned need to set homely target/Rate to meet your desire revenue*
*Mistake* → Apply for every job & hoping for a response
*FIX* → track conversion rate and improve proposal quality
→ track red flags and green flags in the clients job and identify that you should or should not send a proposal
→ Instead of burning connects TEST
→ shorter proposals (3-5 sentences first).
→ speed Bidding
→ more client focused messaging specifically described the client problems & wants once clearly give client a solution & end project results - we sell their desires not your services & sell results not your
→ Portfolio link in proposal*
- Track Hours vs Earning:*
→ If you spend 40 hrs/week freelancing but only make $1000/monthly ($25/hour)
→ either increase the rate
→ speed up the process
→ stop on low paying projects & focus on high ticket clients
→ Improve proposal-to response action (test new outreach messages)
e.g. send 100 proposal get message from just 5 peoples (5% response rate)
- Reverse Engineering Earnings
(Not Realistic way)**
Example: u want $5k/mont? if you rate is $50/hrs, you need
→ 100 billable hour/month =
Adjust pricing/offers to meet supreme goal efficiently.**
*→ Direct client: if one client pays $1000 retainers, you only need 5 clients to hit close to $5K a month, how simple it is.*
→ If upwork is slow Use Instagram & linkedin, cold Dms
→ send 20 dms a/day and expect 5-10 replies
→ optimize upwork profile to receive an inbound leads (Top rated = More clients**
- Set System Based Goals, not just outcome-Based*
*outcome: Earn $10K+/month*
System: → Send 20 proposals per day 2
→ build case studies
→ networks with 5 people weekly
- focus on & High-leveraging Activities
→ learning new skills is good but
→ outreach & content marketing and posting get results faster.
→Post on instagram youtube & linkedin to get inbound clients organically without wasting any money OR connects
→Mistake → Spending months just learning Photoshp cs new skills before getting any clients
→FIX → learn only what need to get client ASAP
→Post → instead of learning new daily focus on instagram Reel Editing + Basic Color Grading (what A clients actually pay for)
→ instead of just applying on upwork also Dm potential clients for free
→ fastest way to grow Revenue*
→ convert upwork one time clients into long-term retainers*
→ sell monthly video packages instead of single edits*
→ Use Upwork to get credibility & but instagram dms to scale faster without burning connects*
- Final Takeways:
**Freelancing is a business & not a job
- set realistic goals, optimize Upwork for inbound leads and use free platforms like (Instagram/Linkedin) to get onto clients) without wasting money on connections.**
- Common Myths & Misconceptions about freelancing
→ freelancing = Passive Income
(totally Wrong) (MYTH)
→Reality → Freelancing is an active work. You trade your time in return for money unless you build a scalable system like agency & digital product**
→ Active Income: Editing video for client & charging per project*
→ Passive Income: Selling a $50 digital product & getting 100 sales/month (5K).
→Semi Passive Income: building an agency &
taking profit from your agency.
- MYTH: 2 "I just Need to be good at My skills
→ Reality: Sales, Marketing and positioning matter more than your skills. The best marketers make more than the best designers/editors/writers.
→ Example
① A beginner video Editor who send 20 cold dms daily & networking can make $5/month in 3 months
② A pro level editor with no marketing skills struggles to get even one client
③ A freelancer who positions their service as a "Revenue-Boosting Content strategy" instead of just "Video editing" will close higher ticket clients.*
- MYTH: 3 "High prices without proof = High Gaming"**
→Reality → High prices with no proof = no clients.
Skills +competitive pricing, build case studies,
then raise prices**
→ Example
→① Wrong Approach: "I charge $250 for Youtube Video Edit
(but have no proof or results to show)**
→② Right Approach: "I charge $100 for a test project, deliver a skill & results/edits, and use that case study to do close & $500 clients
→③ Best Approach: "I help youtube grow 3x faster with high retention edits, here a proof ☐ my packages start as $1000/month."
- MYTH: 4 "I need a fancy Website Before I start"*
→ Reality: You do not need a website. A strong Upwork profile, linkedin page & or instagram outreach works better
→ Example
→ Wrong Approach: = spending 3 months building a website but having zero clients.*
→ Right Approach*
→*Week 1: Optimize Upwork profile - start applying for jobs*
→*Week 2: Send 50 Instagram/Email LinkedIn dms daily*
→*Week 3: Got the first 1-2 Clients. Use testimonials to land bigger deals*
→Actions plans
→A strong Upwork Profile: Make it client focused &
use the right keywords,**
→ Instagram/LinkedIn Outreach: Message potential clients directly.
→ Portfolio: A simple Google drive link with your best work is enough
- MYTH: 5 More Clients = More Money
"fewer high paying clients = More Money = More Money =
, less stress, focus on quality over quantity**
→ Reality → Fewer high paying client = More Money 2
less stress & more focused, more time free
→ Example:
→Freelancer A: - 10 clients paying $200 each = $2k/month
(High "stress")
→Freelancer B: - 2 clients paying $1000 each = $2k/month
(less stress)
→Freelancer C (Agency Model): - 1 client paying $3K & outsources to an editor for 1K = $2k profit
→ Action Plan
→ Stop chasing low paying clients, high stress clients.*
→ Package your service for higher Value (e.g. Retainer deals: $1500/month for 4 videos).
→ Convert one time clients into long-term contracts
(weekly/monthly recurring work)
0
0 comments
Setting realistic goals in freelancing *NOTES*
powered by
skool.com/make-1k-5k-in-30-days-8449
Media Valley School is the fastest way to hit $1K/month with freelancing or agency work. Guaranteed.
Land your first $1K month in 30 days
Suggested communities
Powered by